2013 7x7x7 "Embracing Constant Change"
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Transcript of 2013 7x7x7 "Embracing Constant Change"
Embracing Constant Change
7x7x7 Ground Rules
1.Each EXPERT will have SEVEN MINUTES to share their TIP.2.A gentle one-minute warning will sound. 3.Once the final signal sounds, no more TIPS! 4.Please hold all questions until the end. 5.There will be approximately 30 minutes for questions and answers after all have shared. 6.Questions should be directed to the moderator. 7.Please keep track of TIPS on the back of your info sheet.
Our Moderator
Veronica Williams
@VJWBranding
Keeping Up With Social Media
Rich Nadworny
@rnadworny
Keeping Up With Social Media
Change is not the same as having a Facebook Page
“Social media is not an advertising platform. It is a platform to nurture and deepen
relationships.”
- Avinash Kausik
In The Broadcast Age
Business owned the Media
People were Social
In The Digital Age
Business has to be Social
People own the Media
Are YOU Social?
1. Find Out What Your Customers Care About?
2. Be Social to Help, or To Solve a Problem
3. STOP BROADCASTING!
4. Practice Random Acts of Social Kindness
Remember – People Own the Media
Don’t worry about keeping up with Social Media either.
“Instead of trying to build an authentic and real customer experience, most companies' social media efforts are too broadcast, too one-way, too scripted.”
- Bob Garfield
Stop worrying about new (or old) social media channels and
start acting like a real person would, that is, socially!
Build a Marketing Ecosystem
Matt Dodds
@Brandthropology
Build a Marketing Ecosystem
Google Adwords
Organic Google Organic Bing
Traditional Media(Collateral, Print and PR)
Organic Directories
Web Design &
Development
Copyright: 2013, Brandthropology, Inc.
Organic “Earned” PR
Database Marketing
Website
Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data
Tradeshows& Conferences
Traditional Media
Online Media
Database Marketing
Search Optim
ization
Paid PlacementsPaid Directories
Sear
ch O
ptim
izatio
n
Health Information Technology.
Economic Crime
Investigation
Cyber Security
Integrated Studies
Management Info
Systems CFDI
Business Manageme
ntAccounting
Computer &
Information Systems
Healthcare Admin
Software Developme
nt
Paid Social Media
Organic Social Media
Bing Ads
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
Build a Marketing Ecosystem
(Repeat)
Build a Marketing Ecosystem
Google Adwords
Organic Google Organic Bing
Traditional Media(Collateral, Print and PR)
Organic Directories
Web Design &
Development
Copyright: 2013, Brandthropology, Inc.
Organic “Earned” PR
Database Marketing
Website
Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data
Tradeshows& Conferences
Traditional Media
Online Media
Database Marketing
Search Optim
ization
Paid PlacementsPaid Directories
Sear
ch O
ptim
izatio
n
Health Information Technology.
Economic Crime
Investigation
Cyber Security
Integrated Studies
Management Info
Systems CFDI
Business Manageme
ntAccounting
Computer &
Information Systems
Healthcare Admin
Software Developme
nt
Paid Social Media
Organic Social Media
Bing Ads
Build Trust
Melody Burkins
@mbbvt
Build Trust
Old School
Build Trust
Build Trust
Build Trust
LEADERSHIP IN UNCERTAIN
TIMES:
CREATE A STRATEGIC,
ADAPTIVE, & INCLUSIVE CULTURE
① Anticipate Trends② Question Biases &
Status Quo③ Be the Translator④ Advocate for Inclusivity
& Diversity ⑤ Align Strengths ⑥ Invest in Life Long
Learning
Build Trust
Build Trust
Build Trust
TIP
Build trust by anticipating opportunity and engaging diverse and disruptive thinking
Invest back in your team, creating a culture open to change and life long learning
Engage Mindfully in the World of Lifelong Learning
Jason Boyers
@JasonBoyers
Engage Mindfully in the World of Lifelong Learning
Engage mindfully in the world of lifelong learning; take an online class, talk with the head of continuing education of a local college about low commitment opportunities for your workforce, discuss learning goals with your best employees, and apply those goals to your most important priorities. Your business is the best laboratory for transformational learning and the development of your employees.
Think Next Practices, Not Best Practices
Heather Anderson
@Vistage
Think Next Practices, Not Best Practices
Business Models, Product life cycles, consumer appetites are shorter today – How do you stay relevant in today’s Economy?
Think Next Practices, Not Best Practices
Business Owners get Distracted by the Day to Day – Where are your future profit pools located?
• Strategic Plan weekly, not yearly. – meet, assign, hold accountable. What is still true? What is Next?
• Do a regular Steep - external analysis (Social, Technological, Economic, Ecological, Political and Industry) What is happening? What is Next?
• Value propositions should evolve – Where can incremental innovation bring more and more value to our customers in the areas of: Finance Process, Offering and Delivery? What’s Next?
• Develop a White Space Team? What’s Next?• Employees best suited: good reasoning skills, communication,
collaboration, problem solving and independence – Who Next?
There is Good News in the New Health Care
Bob Gaydos
There is Good News in the New Health Care
Health care in a “Direct-to-Consumer” market Health reform introduces marketplaces called “exchanges”
VT Reform creates “Vermont Health Connect” exchange
Individuals choose the carrier & benefits – not employers Currently, employers (with brokers) chase pennies
Currently, decisions are made to over-insure or under-insure
Individuals will see things differently: They will choose cost-sharing based on their personal situation.
“Narrow” / “limited” networks will lower costs – both medical & Rx Health Savings Accounts will grow in popularity
Individuals will demand more “value” than employees
There is Good News in the New Health Care
Health care in a “Direct-to-Consumer” market Health insurance companies are preparing for the changes:
They are assuming pressure for lower increases They are working on new customer service models They are working on new payment models
Hospitals Currently, the price and quality varies greatly This will change – as prices compress, and quality is rewarded
Doctors: They will react to these “new customers” Concierge medicine is only the first stage of this reaction.
There is Good News in the New Health Care
What is the “take-away” message
Health Reform is underway.
Reform moves the choices away from employers,and into the hands of individuals.
The carriers, and later the providers,will react to this new consumer.
And that is very good news.
Deliver What Your Customer Needs NOW
Kate Paine
@KPaine66
Deliver What Your Customer Needs NOW
Resiliency in times of change
Reframe the ways of doing business so that your business stays relevant AND authentic to those you serve.
Permanence Change
Community-focused New marketing tools (social media, etc)
Extraordinary access to government reps Diversity
Aging population Aging population
Social programs, awareness, activities Educational initiatives
Industry networks (Chamber, etc.) E-commerce
Pride of state Technology
Volunteerism Tourism/Recreation
Keeping it local Environment/Climate change
Open-lands, environment “Green” building/Renewables
Tradition Health Care Reform
Friendly Quirky (“Keep Vermont Weird”)
Quality of Life Vermont as a brand
Innovative Innovative
Agriculture Shrinking middle-class/overextended debt
VERMONT
Embrace change – don’t fight it. Conventional wisdom isn’t going to describe what’s coming next. (In other words, old ways of thinking won’t work any longer.)
• What value do you bring to your clients?• How do you adjust your business model?• Relationships matter now more than ever!• Refine your niche market and target to same.
Deliver What Your Customer Needs NOW
Ask what you want to see more of:
• What do I want to start (not stop)?• What do I want to create (not remove)?• What do I want to support (not prevent)?• What do I want to reinforce (not weaken)?
Use answers to these questions to make your marketing efforts become opportunities vs. challenges.
Deliver What Your Customer Needs NOW
Remember:
Keep your business relevant and authentic.
Deliver What Your Customer Needs NOW
Questions?
• Please direct either towards a specific panelist or in general for any to answer
• Use hashtag #777Change
Thank you for attending today.
Copies of today’s presentation are available for sharing or download at:• www.twitter.com/FamBizSuccess • www.slideshare.com/dvdv