2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

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Transcript of 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Creating Jobs

with

GIS

By

Wayne Kocina

GeoWize, LLC

Establishment StagesUnited States 1995- 2009

Stage 1 (2-9 employees)

Self-employed (1 employee)

Stage 2 (10-99 employees)

Stage 3 (100-499)

Stage 4

(500+)

Average percentage

of establishments

Average percentage

of jobs represented

0.1

0.6

10.9

29.1

59.3

15.1

15.4

35.7

4.7

29.1

Source: YourEconomy.org (Edward Lowe Foundation)

My “Personal” Mission

Make the world a better place

by

Helping businesses create JOBS!

How?

I help business select locations that are “right” for their business success

by helping them

know their market,

their competition,

understand their customers,

and find LOTS more like them.

Three Types of Businesses

Business to Business(B2B)

Business to Consumer(B2C)

Hybrid(B2B/B2C)

Common Factors:

Market

Competition

Customers

Market

All of the RELEVANT Characteristics of their TRADE AREA

Demographics

Trade Area – Drive Time

Trade Area - Ring

Trade Area – Custom

Trade Area Profiles

Visually in Maps

Target Market Expenditures

Market

All of the RELEVANT Characteristics of their TRADE AREA

Data in Reports,Charts, & Graphs

Demographics

Profiles

Supply & Demand

Industry Specific

B2B Strategic Analysis

Competition

Competitive analysis varies with certain industries

Maps & Reports,

Competitor Locations

Competitor Intelligence

Customers

What are they like & where do I find more?

Maps, Reports,&

Prospect Lists

Customer Profiling Map

Customer Profile Analysis

Customer Profiles

Prospect Lists

The Bottom Line

I what I do!

I’m helping people get jobs!

I’m making the A better place!

Wayne KocinaGeoWize

wayne@GeoWize.comwww.GeoWize.com

303-731-1416