2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

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Creating Jobs with GIS By Wayne Kocina GeoWize, LLC

Transcript of 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Page 1: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Creating Jobs

with

GIS

By

Wayne Kocina

GeoWize, LLC

Page 2: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Establishment StagesUnited States 1995- 2009

Stage 1 (2-9 employees)

Self-employed (1 employee)

Stage 2 (10-99 employees)

Stage 3 (100-499)

Stage 4

(500+)

Average percentage

of establishments

Average percentage

of jobs represented

0.1

0.6

10.9

29.1

59.3

15.1

15.4

35.7

4.7

29.1

Source: YourEconomy.org (Edward Lowe Foundation)

Page 3: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

My “Personal” Mission

Make the world a better place

by

Helping businesses create JOBS!

Page 4: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

How?

I help business select locations that are “right” for their business success

by helping them

know their market,

their competition,

understand their customers,

and find LOTS more like them.

Page 5: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Three Types of Businesses

Business to Business(B2B)

Business to Consumer(B2C)

Hybrid(B2B/B2C)

Page 6: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Common Factors:

Market

Competition

Customers

Page 7: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Market

All of the RELEVANT Characteristics of their TRADE AREA

Demographics

Trade Area – Drive Time

Trade Area - Ring

Trade Area – Custom

Trade Area Profiles

Visually in Maps

Target Market Expenditures

Page 8: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Market

All of the RELEVANT Characteristics of their TRADE AREA

Data in Reports,Charts, & Graphs

Demographics

Profiles

Supply & Demand

Industry Specific

B2B Strategic Analysis

Page 9: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Competition

Competitive analysis varies with certain industries

Maps & Reports,

Competitor Locations

Competitor Intelligence

Page 10: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Customers

What are they like & where do I find more?

Maps, Reports,&

Prospect Lists

Customer Profiling Map

Customer Profile Analysis

Customer Profiles

Prospect Lists

Page 11: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

The Bottom Line

I what I do!

I’m helping people get jobs!

I’m making the A better place!

Page 12: 2012 URISA Track, Creating Jobs with GIS, Wayne Kocina

Wayne KocinaGeoWize

[email protected]

303-731-1416