2011the extra mile

alex lam

alex lamaka TheBackpackr

Adventure / travel junkie

Integricity GroupDIGITAL | TECHNOLOGY | VISUALS

Welcome to 2011!

Talk to friends

Talk to kids

Talk to web guys

Branding Design website

Print biz cards & flyers

REPEAT

typical digital cycle

Talk to friends

Talk to kids

Talk to web guys

Branding Design website

Print biz cards & flyers

REPEAT

Digital marketing

Analytics tracking

Refine strategy

evolved digital cycle

connect with people

then now

then now

then now

the digital era

the digital era

quick stats

internet statistics: 2008

average attention span

12minutes

5

today

where are the people?

As a result, trusted decisions are being made on other locations on the Web, often before a prospect even visits the corporate website.

Social networks

Rating sites

User generated videos

Blogs

Instant messaging

Forums

Podcasts

role of the website

The Corporate Website:

A collection of artificial branding and pro-corporate

content

Has your website become irrelevant to the user?

one-waycommunication

IS OVER

secondrule2

1

2

3

4

5

Talk to friends

Talk to kids

Talk to web guys

Branding Design website

Print biz cards & flyers

REPEAT

Digital marketing

Analytics tracking

Refine strategy

evolved digital cycle

case study

case study

case study

website evaluation criteria

contentquality . credibility . usabilityis it relevant? is it necessary?within 2 seconds, will the visitors leave?

questions answeredwho . what . where . when . why

navigationcan all pages be accessed & found easily?

designare the fonts readible?is there sufficient breathing space to make it elegant?will it work on a mobile platform?

call to actionis it obvious?

“An unfound businesswill have unfound riches”

Alex Lam

A BRIEF LOOK AT

SEO / SEM / PPC

SEM (Search Engine Marketing)The umbrella activity to boost visibility on search engines / websites

PPC & CPMPay-Per-Click &

Per-thousand impressions

SEOSearch Engine Optimization

These are either PPC or CPM ads. Facebook is paid to display them.

examples of ppc / cpm / seo

This is organic search. SEO raises the rank of websites based on pre-determined keywords

These are either PPC or CPM ads. Google is paid to display them.

examples of ppc / cpm / seo

!!

ppc / cpm targeting

!"

ppc / cpm report sample

email newsletters

email newsletters

email newsletters

email newsletters

email newsletters

email newsletters

email newsletters

idiot box evolution

video campaign

www.mohdkhairuddin.com

For the first time, video audience exceeds email audience!

#$%&'()*+,(-.(/*+(01,(2

shift of internet use

flash games / fb apps

flash games / fb apps

online video

golden question

should we get started on twitter or facebook?

focuson what you do best

measurement

who?

when?

how?

what?

why?

measurement: overview

measurementwho is visiting

my website?

measurementwhy do people visit?

measurementhow much traffic do other sites bring me?

measurementwhat are they looking at?

measurementwhen are they visiting?

agencies are here to help

Available atyour local bookstore

key takeawaysconnecting with people has not changed,

the mediums have

a website by itself is not effective

don’t try to do everything: be selective

key takeaways

without measurement, you are driving with your eyes closed

agencies are here to help you succeed(and be your friends!)

alex lam@TheBackpackr

www.integricity.comwww.thebackpackr.com

alex.lam@integricity.com