Post on 29-Nov-2014
The official signs of quality and originCurrent situation and future
Eric TAISNE November 2011
Plan 1. Presentation 2. What is an SOQ? 3. The different signs 4. The Future
1. Presentation
Semi publics
Privs
Mentions valorisantes Fermier Montagne
Ltat est garant de 2 autres types de dmarche Mentions valorisantes
La certification de conformit
Mentions valorisantes Produit pays (rserv outre mer) Produit de montagne Fermier, Produit la ferme, Produit de la ferme Vin de pays
Mentions valorisantes Produit pays (rserv outre mer)
Rserve aux denres alimentaires (sauf les vins et spiritueux), ainsi quaux produits agricoles non alimentaires et non transforms dont toutes les oprations, de la production au conditionnement, sont ralises dans un dpartement doutre-mer. Peut tre complte des transcriptions croles produits pei, peyi, pi ou pyi .
Attribue par arrt prfectoral en application du dcret 2006 1621 du 19/12/2006
Mentions valorisantes Produit de montagne
Pour produits agricoles alimentaires (sauf le vin) et les produits agricoles non alimentaires et non transforms (ex : herbes aromatiques). Toutes les tapes de production doivent tre situes en zone de montagne (> 700 m) drogation possible pour certaines matires premires Dfinition gnrale par dcret n2000 1231 du 15 dce mbre 2000, complt par des dispositions spcifiques aux produits. Ex: lait,
Ex: cahier des charges spcifique lait
Ex: cahier des charges spcifique lait
Mentions valorisantes Fermier, Produit la ferme, Produit de la ferme
Pas dfinie de manire gnrale, mais par catgorie de produit Ex: uf, beurre,
Exemple: En 2011, le dcret fermier pour les ufs au cur dune bataille conomique entre deux entreprises
Objet: le mode de ponte
2. What is an SIQO? (Official Sign of Quality)
SOQ
Definition Guarantee that an agricultural or farmproduce product owns characteristics previously fixed and controlled Guarantee of a quality validated by the State
SOQ
References More than a century of existence Governed by the Code Rural (Country Code) Articulated with the European system of 1991 et 1992
SOQ
Four basic principles Voluntary commitment of professionals Specifications, defined by professionals and validated by the Public Authorities Regular Controls realised by a third institution : Organisme Certificateur (OC) (Certification Body) Clear and objective Identification for the consumer
SOQ
Management by the Public Authorities INAOInstitut National de lOrigine et de la Qualit
Public Institution under the supervision of the Ministry of Agriculture Deals with the procedure of requests AOP, IGP, label rouge Guarantees a control on concerned products
The SOQ Guarantee of superior quality
Guarantee of specific quality
Guarantee of quality linked with an origin or a traditionEuropean approach
Guarantee of quality linked to a production modeEuropean approach
3. The different signs
Label Rouge (Red Label)
The Label Rouge
The Label Rouge The guarantee of a superior quality product Sensory Sanitary Ethical
Known and recognised in France
The Label Rouge
History Created by LOA on 5th of August 1960 Post-war era First industrial deviances Logo belongs to the Ministry of Agriculture
The Label Rouge
Values Notion of chain : at every step of the production Hedonic and descriptive tests (sensory profiles) (what is the standard?) Superior quality has to be recognizable by the consumer
The Label Rouge
Products concerned Any food goods Mainly : Meat Poultry Dairy Produce Products from the sea Fruits and vegetables
The Label Rouge
Organisation National technical Notice Validated by the Public Authorities
The Label Rouge
Organisation National technical Notice for any product Quality association (ODG) Specifications Examination by the INAO Public consultation
Plan of control Ratification by decree Certification by OC EN 45 011
The Label Rouge
Figures 450 ratified labels 148 ODG (Organismes de Dfense et Gestion) 50 000 producers 8 000 operators 10% of poultry are being sold under LR Turnover: 1.8 billion Euros 40% poultry 20 % salting 15% beef meat 6 % dairy produce othersSource: Ministre de lAgriculture, 2008
The Label Rouge
Communication to consumers Logo Inscription of the Certified Characteristics or Contributive to a superior quality Name of the ODG Name of the OC (Certification Body) Number of ratification of the label(under the R)
Origin If you want to add a notion of origin to the label, an IGP is needed Ex: Volailles de Licques (Poultries of Licques)
Penalties Request for corrective action Fines Warning Temporary withdrawal Final withdrawal
The Label Rouge
Example Buf fermier Aubrac (traditional farmhouse beef Aubrac) Extensive breeding Grass fed Seasonal move to new pastures > 800 m, from May to October Minimum age 30 months for heifers, 108 months for cows
The Label Rouge
Example Belle Bleue (Beautiful Blue) in the Nord Pas de Calais Exclusively sold in traditional butcher's shop
The Label Rouge
Example First price Emmental Pasterised milk 7 weeks of maturing Manufactured in bred
Emmental Grand Cru label rouge Daily collected milk Cows exclusively fed with grass and hay 12 weeks of refinement IGP about production Alps, Franche Comt Manufactured in round Taste more intense, fruity
AOC - AOP
AOP
AOC AOC: Appellation dOrigine Contrle ( Appellation of Controled Origin) AOP: Appellation dOrigine Protge (Appellation of Protected Origin)
AOP
Values Guarantee of a quality issued from a country region Designates a product originated from a region or a determined place which quality and character is due essentially to this geographical environment. Result of a combination between a country region and a production that is being expressed through the human know-how.
AOP
Values It's essentially a copyright Law of intellectual property, recognised in 150 countries Legitimate protection of the rights earned by generations of producers of a region Growing interest in the world
AOP
History Created during the last century
AOP
Products concerned Any food product Mainly: Wines and spirits Dairy produce Olive oil Fruits and vegetables Honey Meat
AOP
Figures 467 AOP in wines 78 000 producers 8 000 operators Turnover: 14 billion Euro More than 80% of the French production in value More than 55% of the surface
47 AOP in dairy produce, cheeses Turnover : 2 billion Euro 200 000 tons
25 AOP in other products 10 000 producersSource: Ministry of Agriculture, 2008
AOP
Communication to the consumer Logo The name of the product can not be used outside of its production area Ex: Maroilles
AOP
Example: the AOC Cheeses
IGP
IGP
IGP Guarantee of a link between a product and its territory of origin Influence of the territory weaker on quality than for AOPs
IGP
History Created in 1992 Same community regulation as the AOPRegulation (EEC) n 2081/92 of the council of the 14 th of July 1992 about the protection of geographical indications et appellations of origins of agricultural products and food goods. (JO L 208 of the 24th of July 1992 p.1)
IGP
Values Name of a territory of origin and of a product that is issued from it Case in which a quality, a reputation or another characteristics can be essentially attributed to this geographical origin. IGP in linked with a know-how, can not be created, consecrate an existing production
IGP
Products concerned Any food product Mainly: Meats Poultry Dairy produce Fruits and vegetables Not wine and spirits
IGP
Figures 74 in France, including 31 for poultry an 13 for fruits and vegetables 25 000 producers Turnover: 1,8 billion Euro
Source: Ministry of Agriculture, 2008
IGP
Example Beef meat Fleur dAubrac Heifer crossbreed of Aubrac x Charolais Born, raised and killed in Aubrac Extensive breeding with transhumance
Lamb from Poitou Charentes Poultry from Licques Sausage from Morteau
Organic Farming
Organic Agriculture
Organic Agriculture The guarantee of a quality associated to a mode of production respectful of the environment
French Logo
European Logo
Organic Agriculture
History France First official recognition: LOA 1980
2001: creation of the Agence Bio (Bio Agency)
Europe Regulation of 1991, then 1999 and 2007
Organic Agriculture
Values Product issued from a natural production mode, without any synthetic chemical products, and respectful of the natural balances and animals well-being Preserve the quality of soils, of biodiversity, of air, of water Creation of activity Not necessarily a product of higher sensorial quality
Agriculture Biologique
Rglementation Un seul rglement pour toutes les productions Dfini au niveau europen Repris en France CCF
Organic Agriculture
Products concerned Any food goods Also exists for non-food goods
Organic Agriculture
Organisation Agence Bio: Group of public interest in charge of the development and the promotion of the mode of production Individual approachHorizontal certificationLabel rouge: vertical certification
Bio cohrence Lanc en 2010 Label Bio franais Plus exigeant que Europen O% OGM Exploitation 100% bio Alimentation animale 100% bio 100 % dingrdients Bio Dmarche de progrs
Dmarche bio cohrence
Encore plus loin Demeter
Bio dynamie
Mains Certification Bodies Ecocert (80% of the French markets) Qualit France
SGS
Organic Agriculture
Figures 12 000 farmers 4 860 operators In small increase, variations between the channels 550 000 hectares, 2,5 % of the French SAU 4% Germany 15% Austria 3,5 % Europe Turnover= 1 billion Euro
Source: Ministry of Agriculture, 2009
Spcialit Traditionnelle Garantie (Traditional Speciality Guaranteed)
STG
the STG Guarantee of the traditional aspect of the product
STG
History Europe Created by the Community regulation of 1992Regulation (CEE) n 2082/92 of the Council , of the 1 4th of July 1992 about the certification of specificity of agricultural products and food goods (JO L 208 of the 24th of July p.9)
STG
Values Protect the denomination of products with a traditional character that does not (or not any more) have any link with their geographical origin. Product needs to be manufactured: With traditional raw material Or present a traditional composition
STG
Products concerned Any food product Mozzarella (Italy) Ham from Serrano (Spain) Vieille Gueuze Lambic (Belgium) Spontaneous fermentation Inoculation in the surrounding air
STG
Organisation France: specifications from the label or CCP are necessary Not necessary in the other European Countries
4. Future of SOQ
Knowledge of the consumers Volumes Bio in rising Label in stagnation AOP in falling (Wine crisis)
Administrative lengths for files Delays of instruction disproportioned compared to the market Ex: Maine anjou Ex: Brasseurs de France (Brewers of France)
Importations European and global competition for Bio
Exportations SOQ are not exporting well Export = 9% of AOC of sales (with certain products at 95% : Cognac) 3 % of CCP 2 % of labels
Commercialisation Rates 30% of the label rouge products are not marketed Stopped Expectations of the market 40% of the CCP are not marketed
GMS Relations Lack of presence Lack of fame Except AB and poultry LR, Difficulty to impose itself as an unavoidable buying criteria Strong development on the MDD INRA Study cf MDD / brand name
Costs Completely at the channels expense Must pay to prove that you work well