Post on 20-Jan-2015
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CONFIDENTIAL OVERVIEW
Five Emerging Business Models for Making Money from Location
Rob BaileyVP of Business Development
@robmbailey
Tuesday, April 19, 2011
CONFIDENTIAL OVERVIEW
ABOUT SIMPLEGEO
Tuesday, April 19, 2011
CONFIDENTIAL OVERVIEW
SAME IDEAS EVERY YEAR
Tuesday, April 19, 2011
MASLOW HIERARCHY OF NEEDS
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
DEVELOPER HIERARCHY OF NEEDS
CONFIDENTIAL OVERVIEW
Funding
Tools
Good Data
Users
$$
DONE
DONE
CLOSE
CLOSE
NEXT!!!
Tuesday, April 19, 2011
CITYGRID MEDIA
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
PAYING YOU FOR PLACES
CONFIDENTIAL OVERVIEW
• 18M US Listings• Access 800k Advertisers• Aggressively reaching out to developers• Estimated revenues of $20-80M per year and growing
Tuesday, April 19, 2011
FACTUAL
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
WORLDWIDE PLACES DATA
CONFIDENTIAL OVERVIEW
• $27M raised• 30M listings • 27 countries• $.10-.50/1k listings
Tuesday, April 19, 2011
LOCALIZING USERS
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
LOCALIZATION
CONFIDENTIAL OVERVIEW
Useful
Not Creepy
Creepy
Tuesday, April 19, 2011
GAMES & LOCATION
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
GET PEOPLE TO GO PLACES
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
MONETIZING SLACK
CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
MONETIZING SLACK INVENTORY
CONFIDENTIAL OVERVIEW
Everyone Knows About Them
Some People Know About Them
Up & Comers
$100M revenues/mo
$50M revenues/mo
$8M raised
Big round being raised
$850k raised 8/10
$750k raised 3/11
Tuesday, April 19, 2011
TAKEAWAYS
CONFIDENTIAL OVERVIEW
Making Money From Location
= Physically Connect Buyers & Sellers
Tuesday, April 19, 2011
TAKEAWAYS
CONFIDENTIAL OVERVIEW
Time to start renting out your driveway.
Tuesday, April 19, 2011