CONFIDENTIAL OVERVIEW

Five Emerging Business Models for Making Money from Location

Rob BaileyVP of Business Development

@robmbailey

Tuesday, April 19, 2011

CONFIDENTIAL OVERVIEW

ABOUT SIMPLEGEO

Tuesday, April 19, 2011

CONFIDENTIAL OVERVIEW

SAME IDEAS EVERY YEAR

Tuesday, April 19, 2011

MASLOW HIERARCHY OF NEEDS

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

DEVELOPER HIERARCHY OF NEEDS

CONFIDENTIAL OVERVIEW

Funding

Tools

Good Data

Users

$$

DONE

DONE

CLOSE

CLOSE

NEXT!!!

Tuesday, April 19, 2011

CITYGRID MEDIA

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

PAYING YOU FOR PLACES

CONFIDENTIAL OVERVIEW

• 18M US Listings• Access 800k Advertisers• Aggressively reaching out to developers• Estimated revenues of $20-80M per year and growing

Tuesday, April 19, 2011

FACTUAL

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

WORLDWIDE PLACES DATA

CONFIDENTIAL OVERVIEW

• $27M raised• 30M listings • 27 countries• $.10-.50/1k listings

Tuesday, April 19, 2011

LOCALIZING USERS

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

LOCALIZATION

CONFIDENTIAL OVERVIEW

Useful

Not Creepy

Creepy

Tuesday, April 19, 2011

GAMES & LOCATION

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

GET PEOPLE TO GO PLACES

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

MONETIZING SLACK

CONFIDENTIAL OVERVIEW

Tuesday, April 19, 2011

MONETIZING SLACK INVENTORY

CONFIDENTIAL OVERVIEW

Everyone Knows About Them

Some People Know About Them

Up & Comers

$100M revenues/mo

$50M revenues/mo

$8M raised

Big round being raised

$850k raised 8/10

$750k raised 3/11

Tuesday, April 19, 2011

TAKEAWAYS

CONFIDENTIAL OVERVIEW

Making Money From Location

= Physically Connect Buyers & Sellers

Tuesday, April 19, 2011

TAKEAWAYS

CONFIDENTIAL OVERVIEW

Time to start renting out your driveway.

Tuesday, April 19, 2011