Post on 10-Oct-2014
Patio furniture sets from mass retail-ers for the 2008 season. The data &
materials were aquired by CMA via store shops & online research during the period of December 2007 - March 2008
CMA- Carbonell Marketing Associates
Outdoor LivingPatio 2008
Patio Set RETAILS
Target
Wal‐
Mart
Hom
e Dep
ot
K‐M
art
Lowes
Sears
Sam's
BJ's
Costco Totals at
Mass 20082007
Season
Less $299 4 9 4 4 4 3 1 1 3 33 19$300 ‐ 399 4 4 3 3 6 20 34$400 ‐ 599 5 4 8 7 6 7 1 2 1 41 46$600 ‐ 799 3 1 10 3 2 10 3 4 1 37 30$800 ‐ 999 2 9 2 3 3 5 2 26 17$1000 ‐ $1199 1 1 4 1 1 8 4$1200 ‐ $1399 1 1 1 3 2$1400 ‐ $1599 2 1 1 4 4$1600 ‐ $1799 1 1 2 4 1$1800 ‐ $1999 2 1 3 1$2000 + 1 1totaled surveyed 15 18 42 19 21 35 13 8 9 180 158
CATEGORIES
Target
Wal‐M
art
Hom
e Dep
ot
K‐M
art
Lowes
Sears
Sam's
BJ's
Costco Totals at
Mass 20082007
Season
Casual Sets 4 5 12 4 4 11 7 1 2 50 52
Dining Sets 5 8 16 11 10 12 3 6 6 77 71
High Dining/Bar 4 1 7 2 4 3 1 0 0 22 19
Bistro Sets 1 4 3 2 3 8 2 1 1 25 31
Sets w/ Firepits 2 0 4 1 1 1 1 0 1 11 20
Dining/Hi‐Dining Set Retails Ta
rget
Wal‐M
art
Hom
e Dep
ot
K‐M
art
Lowes
Sears
Sam's
BJ's
Costco
Totals at Mass 2008
2007 Season
Less $299 2 4 1 3 2 2 14 17$300 ‐ $399 2 1 3 1 2 9 11$400 ‐ $499 2 2 3 2 1 4 14 23$500 ‐ $599 2 1 2 3 3 3 14 9$600 ‐ $699 1 1 1 1 1 1 6 8$700 ‐ $799 4 1 1 1 1 1 9 8$800 ‐ $899 4 3 7 5$900 ‐ $1099 1 2 2 3 3 2 13 5$1100 ‐ $1299 1 1 1 1 4 2$1300 ‐ $1499 1 1$1500 ‐ $1999 1 1 2 3$2000 + 0
18%
11%
23%21%
14%
4%2%
2%2% 2% 1%
Retail Price Points at Mass Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
27%
42%
12%
13%6%
Categories at MassCasual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
15%
10%
15%
15%6%
10%
8%
14%
4% 1%
2%
0%
Dining Set Retails Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
0 10 20 30 40 50 60 70 80
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
2007 Season Totals at Mass 2008
0 10 20 30 40 50
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
2007 Season Totals at Mass 2008
0 5 10 15 20 25
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
2007 Season Totals at Mass 2008
Data Obtained and Prepared by Carbonell Marketing Associates - 2008
Casual Set Retails
Target
Wal‐M
art
Hom
e Dep
ot
K‐M
art
Lowes
Sears
Sam's
BJ's
Costco Totals at
Mass 20082007
Season
Less $299 1 1 1 3 1$300 ‐ $399 2 2 6$400 ‐ $499 1 1 2 9$500 ‐ $599 2 1 1 4 9$600 ‐ $699 2 1 3 6 9$700 ‐ $799 1 2 5 1 9 5$800 ‐ $899 1 1 2 1 5 3$900 ‐ $1099 3 2 1 1 1 8 2$1100 ‐ $1299 1 1 2 4 4$1300 ‐ $1499 2 1 3 1$1500 ‐ $1999 2 2 2 6 3$2000 + 0 1
MATERIAL
Target
Wal‐
Mart
Hom
e Dep
ot
K‐M
art
Lowes
Sears
Sam's
BJ's
Costco Totals at
Mass 20082007
Season
Cast Aluminum Sets 0 0 3 0 3 0 2 0 8 23Aluminum Sets 3 3 21 9 11 26 7 3 4 87 91Steel Sets 3 14 5 9 4 6 4 1 1 47 44Wrought Iron Sets 4 0 7 1 2 0 0 1 2 17 13Woven Sets (also included in steel & Aluminum) 5 12 14 4 5 7 5 1 1 54 43Wood Sets 2 0 4 0 0 3 0 1 0 10 8
6%4% 4%
8%
11%
17%10%
15%
8%
6% 11%
0%
Casual Set RetailsLess $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
4%
39%
21%
8%
24%
4%
Material Total at MassCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel & Aluminum)
Wood Sets0 20 40 60 80 100
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel & …
Wood Sets
Material Trends
2007 Season Totals at Mass 2008
0 2 4 6 8 10
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
2007 Season Totals at Mass 2008
Data Obtained and Prepared by Carbonell Marketing Associates - 2008
Home Depot 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Napa Dana Point Calabria Napa Venice Kampar SonomaNature's Retreat Teak Castle Rock
Castle Rock (firepit) Monticello
Type Dining Dining Dining Casual Dining Casual Dining Dining Dining Dining Dining CasualPieces 5 5 7 6 7 6 7 7 7 7 7 6Fabric Sold Separate Sling Sling Cushion Cushion Cushion Sling Woven Sold Separate Cushion Cushion CushionFrame Wrought Aluminum Aluminum Wrought Aluminum Woven/Alum Aluminum Woven/Wood Wood Aluminum Aluminum Woven/Steel
Mosaic/ Stack Melbourne Venice Kampar Tobago
Nature's Retreat Manhattan Santa Rosa Chateau
Type Dining Dining Hi‐Dining Dining Dining Casual Casual Casual CasualPieces 5 7 7 5 7 7 6 8 6Fabric Woven Cushion Cushion Cushion Marquesa™ Cushion Cushion Marquesa™ CushionFrame Woven/Steel Aluminum Aluminum Woven/Alum Aluminum Woven/Wood Wrought Woven/Alum Woven/Steel
Cape Cod/Java
Cape Cod/Java Sonoma Kampar
Summer Silhouette Colonnade
Type Dining Casual Firepit Casual Hi‐Dining Casual Firepit CasualPieces 5 4 5 5 7 5Fabric Sold Separate Sold Separate Cushion Cushion Cushion RichloomFrame Woven/Steel Woven/Steel Aluminum Woven/Alum Aluminum Wrought
Melbourne TobagoType Casual CasualPieces 6 6Fabric Cushion Marquesa™Frame Woven/Alum Aluminum
Posada GaraborneType Dining Hi‐DiningPieces 5 9Fabric Woven CushionFrame Woven/Alum Woven/Alum
AdelaideType DiningPieces 5Fabric CushionFrame Aluminum
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Home Depot 2008
RETAILS# of
Sets '08# of Sets '07
% Change
Less $299 4 2 50.0%
$300 ‐ 399 4 5 ‐25.0%
$400 ‐ 599 8 11 ‐37.5%
$600 ‐ 799 10 5 50.0%
$800 ‐ 999 9 8 11.1%
$1000 ‐ $1199 1 1 0.0%
$1200 ‐ $1399 1 0 100.0%
$1400 ‐ $1599 2 1 50.0%
$1600 ‐ $1799 1 0 100.0%
$1800 ‐ $1999 2 0 100.0%
$2000 +totaled surveyed 42 33 21.4%
CATEGORIES # of Sets '08
# of Sets '07
% Change
Casual Sets 12 6 50%
Dining Sets 16 15 6%
High Dining/Bar 7 3 57%
Bistro Sets 3 9 ‐200%
Sets w/ Firepits 4 4 0%
MATERIALS# of
Sets '08# of Sets '07
% Change
Cast Aluminum Sets 3 5 ‐67%
Aluminum Sets 21 25 ‐19%
Steel Sets 5 2 60%
Wrought Iron Sets 7 5 29%Woven Sets (also included in steel) 14 5 64%
Wood Sets 4 1 75%
0 5 10 15 20
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
10%10%
19%
24%
21%
2%
2% 5%2% 5%
Retail Breakdown
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
29%
38%
17%
7% 9%
Category Breakdown
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
6%
39%
9%13%
26%
7%
Material Breakdown
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
0 5 10 15 20 25
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
0 2 4 6 8 10 12
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
Market Shop Prepared by CMA- Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails
# of Sets '08
# of Sets '07
% Change
Less $299 1 2 ‐100%
$300 ‐ $399 1 1 0%
$400 ‐ $499 3 5 ‐67%
$500 ‐ $599 2 4 ‐100%
$600 ‐ $699 0 0
$700 ‐ $799 4 2 50%
$800 ‐ $899 4 3 25%
$900 ‐ $1099 2 1 50%
$1100 ‐ $1299 1 1 0%
$1300 ‐ $1499 0 0
$1500 ‐ $1999 1 1 0%
$2000 + 0 0
Casual Set Retails
# of Sets '08
# of Sets '07
% Change
Less $299 0 0
$300 ‐ $399 0 0
$400 ‐ $499 0 1
$500 ‐ $599 2 1 50%
$600 ‐ $699 0 2
$700 ‐ $799 2 1 50%
$800 ‐ $899 1 2 ‐100%
$900 ‐ $1099 3 0 100%
$1100 ‐ $1299 1 1 0%
$1300 ‐ $1499 2 0 100%
$1500 ‐ $1999 2 1 50%
$2000 + 0 0
5% 5%
16%
11%
21%
21%
11%
5% 5%
Dining Retail Breakdown
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
16%
15%
8%
23%
8%
15%
15%
Casual Retail Breakdown
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
0 1 2 3 4 5
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
# of Sets '07 # of Sets '08
0 0.5 1 1.5 2 2.5 3
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop Prepared by CMA- Carbonell Marketing Associates 2008
Home Depot ‐ 2008 Accessory / Add on ItemsType Seat Frame Material Table‐TopHome Depot 2008
200
7
ting
ng ng ng Base
Benc
h
e art
Boa
rd
der
cree
n
ergo
la
oven
m od Slate
Other
Accessory / Add on ItemsType Seat Frame Material Table Top
Photo Description MFG Notes New fo
r 2
Firepit
Dee
p Se
a
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella
Chaise
Ottom
an
Day
bed
Love
seat‐
Side Tab
le
Serving Ca
Wine /Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐P
Sling
Cush
ion
Wicke
r/W
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C Ir T G T C G C
0 0 89 0 0 0 0 Ova
l
NapaPlantation Patterns * $2
99.0
$529
.00
5 Pc $4
$159
.00
$39.96
$139
.00
$29.98
$129
.00
√ 44" o
r 6
Plantation $59
9
Napa SeatingPlantation Patterns √ 6
Pc
√ √ √
99.00
49.00
49.00
9.98 9.00
Dana Point BJI $39
$14
$14
$49
$15
√ √ √
9.00
c $2
99
9.00
9.00
9.00
.98
9.00
Calabria BJI $49
3 Pc
$39
$15 9
$159
$49
$159
√ √ √
W St k
Mosaic
Woven Stack Chairs $59, Bar $99, Mosaic Table 5.
00
/Stack Chairs BJIMosaic Table $249 √ $4
8
√ √ √
rate
Cape Cod / Java Dining
Kingman/ Sinko
Chair $79, Table $159, Coffee Table $79 47
5.00
69.00
old Se
par
√ √ 8" Rou
nd
Java Dining Sinko $79 $4 $6 So √ √ 48
parate
Cape Cod / Java Seating
Kingman/ Sinko $5
14.00
$149
.00
$139
.00
$69.00
Sold Se p
√ √ Wov
en
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Home Depot ‐ 2008 Accessory / Add on ItemsType Seat Frame Material Table‐TopHome Depot 2008
200
7
ting
ng ng ng Base
Benc
h
e art
Boa
rd
der
cree
n
ergo
la
oven
m od Slate
Other
Accessory / Add on ItemsType Seat Frame Material Table Top
Photo Description MFG Notes New fo
r 2
Firepit
Dee
p Se
a
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella
Chaise
Ottom
an
Day
bed
Love
seat‐
Side Tab
le
Serving Ca
Wine /Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐P
Sling
Cush
ion
Wicke
r/W
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C Ir T G T C G C
2‐Pk
Melbourne Dining
Home Casual
Stationary Rocker $199 √ $5
99.00
$159
.00
$299
.00
$79.00
$349
.00
$299
.00
√ √ √
99
Melbourne Seating
Home Casual √ 6
Pc $79
√ √ √ √
V i Hi $70
0
.00
.00
.00
98Venice Hi‐Dining Agio √ 7
Pc $
$299
$159
.
$199
$59.9
√ √ √
Venice .00
Venice Dining Agio √ $7
00
√ √ √
Sonoma Home c $6
99
9.98 ing $4
99
Firepit Set Casual √ 5 Pc
$59
Swi
√ √ √
Sonoma Di i
Home C l √ 89
9.00
Pc $3
49
159.00
159.00
199.00
√ √ √Dining Casual √ $8 3 P
$1 $1 $1 √ √ √
99 0
Kampar Seating BJI 6
Pc $79
$379
.00
$699
.00
$99.00
$249
.00
√ √ √ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Home Depot ‐ 2008 Accessory / Add on ItemsType Seat Frame Material Table‐TopHome Depot 2008
200
7
ting
ng ng ng Base
Benc
h
e art
Boa
rd
der
cree
n
ergo
la
oven
m od Slate
Other
Accessory / Add on ItemsType Seat Frame Material Table Top
Photo Description MFG Notes New fo
r 2
Firepit
Dee
p Se
a
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella
Chaise
Ottom
an
Day
bed
Love
seat‐
Side Tab
le
Serving Ca
Wine /Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐P
Sling
Cush
ion
Wicke
r/W
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C Ir T G T C G C
Kampar Hi‐Dining BJI √ 5
Pc $79
9
$159
.00
√ √ √ √g 5 $
0 0
Kampar Dining BJI $7
99.00
$159
.00
√ √ √ √
H
00 00 00 00
PosadaHome Casual √ $7
99.
$179
.
$199
.
$199
.
√ √ √
er)
Home
99.00
49.00
décor un
d
Adelaide Casual √ $79
$14
√ √ √ (d
9
GaraborneHome Casual √ 9
Pc $99
9
$199
.00
√ √ √ Painted
999
00 uesa™
uesa™
Tobago Sectional
Home Casual √ 6
Pc $
$199
.0
Marqu
√ Marqu
00 0 esa™
Tobago Dining
Home Casual √ $8
99.0
$159
.0
Marqu
e
√ Metal
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Home Depot ‐ 2008 Accessory / Add on ItemsType Seat Frame Material Table‐TopHome Depot 2008
200
7
ting
ng ng ng Base
Benc
h
e art
Boa
rd
der
cree
n
ergo
la
oven
m od Slate
Other
Accessory / Add on ItemsType Seat Frame Material Table Top
Photo Description MFG Notes New fo
r 2
Firepit
Dee
p Se
a
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella
Chaise
Ottom
an
Day
bed
Love
seat‐
Side Tab
le
Serving Ca
Wine /Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐P
Sling
Cush
ion
Wicke
r/W
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C Ir T G T C G C
Summer 99 0Summer Silhouette Sectional Foremost √ 7
Pc $9
$159
.00
$99.00
√ √ √
Natures 9.00
$39
9
9.00
9.00 00 alyptus
alyp
tus
Natures Retreat Foremost √ $9
99
3 Pc
$169
$199
$99.
√ √ Euca
Euca
s
Natures Retreat Seating Foremost √ P
c $9
99
99.00
√ √ ucalyptus
√Seating Foremost √ 7 $9 √ √ Eu √
00Teak
Forest World
Rocking Chair $89 $1
,199
.0
Teak
Teak
Pl t ti $12
99
h
ManhattanPlantation Patterns √ 6
Pc $
√ √ Mesh
e) it)
l kHome
l
2 Chairs $249, Table $
99 (L
P table
174
6 (fire
p
199.00
159.00
Castle Rock Casual $699. $99
$ 1
$1 $1 √ √ √
99 sa™
Santa Rosa Yotrio √ 8 Pc $14
Marqu
e s
√ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Home Depot ‐ 2008 Accessory / Add on ItemsType Seat Frame Material Table‐TopHome Depot 2008
200
7
ting
ng ng ng Base
Benc
h
e art
Boa
rd
der
cree
n
ergo
la
oven
m od Slate
Other
Accessory / Add on ItemsType Seat Frame Material Table Top
Photo Description MFG Notes New fo
r 2
Firepit
Dee
p Se
a
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella
Chaise
Ottom
an
Day
bed
Love
seat‐
Side Tab
le
Serving Ca
Wine /Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐P
Sling
Cush
ion
Wicke
r/W
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C Ir T G T C G C
499
om
ColonnadePlantation Patterns 5
Pc $14
Rich
loo
√ √
Home (LP Ta
ble)
$89
9
CavassoHome Casual √ $7
99
5 Pc
√ √ √
9
Chateau BJI √ Pc $1
999
√ √ √ √Chateau BJI √ 6 √ √ √ √
999
Monticello BJI √ 6 Pc $19
√ √ √ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Lowes 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Dockside Baja Madrid Monterrey Ashford Devonshire Gulf Shore DevonshireType Dining Dining Dining Hi‐Dining Dining Dining Casual CasualPieces 5 7 5 5 5 7 5 6Fabric Sling Sling Cushion Sling Sunbrella Sling Cushion CushionFrame Steel Aluminum Aluminum Aluminum Cast Aluminum Woven/Steel Woven/Alum
Woodbridge Lakeview HerringtonType Dining Hi‐Dining DiningPieces 5 5 5Fabric Sold Separate Sling SunbrellaFrame Wrought Aluminum Cast
Hanover NorthHaven RidgefieldType Dining Dining CasualPieces 5 5 4Fabric Sold Separate Cushion CushionFrame Wrought Aluminum Woven/Alum
RegencyType CasualPieces 4Fabric CushionFrame Woven/Steel
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Lowes 2008
RETAILS# of
Sets '08# of
Sets '07%
ChangeLess $299 4 4 0%
$300 ‐ 399 3 2 33%
$400 ‐ 599 6 7 ‐17%
$600 ‐ 799 2 2 0%
$800 ‐ 999 3 2 33%
$1000 ‐ $1199 0 1
$1200 ‐ $1399 1 0 100%
$1400 ‐ $1599 1 0 100%
$1600 ‐ $1799 1 1 0%
$1800 ‐ $1999 0 1
$2000 + 0 0 totaled surveyed 21 20 5%
CATEGORIES# of
Sets '08# of
Sets '07%
Change
Casual Sets 4 6 ‐50%
Dining Sets 10 11 ‐10%
High Dining/Bar 4 3 25%
Bistro Sets 3 3 0%
Sets w/ Firepits 1 1 0%
MATERIALS # of Sets '08
# of Sets '07
% Change
Cast Aluminum Sets 3 4 ‐33%
Aluminum Sets 11 14 ‐27%
Steel Sets 4 6 ‐50%
Wrought Iron Sets 2 0 100%
Woven Sets (also included in steel) 5 6 ‐20%Wood Sets 0 0
12%
44%16%
8%
20%
Lowes MaterialCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
19%
14%
29%
9%
14%
5%5% 5%
Lowes Retail Price Points
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
25%
46%
12%
13%
4%
Lowes Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits 0 2 4 6 8 10 12
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
0 2 4 6 8 10 12 14
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
0 1 2 3 4 5 6 7
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails # of
Sets '08# of
Sets '07%
Change
Less $299 2 2 0%
$300 ‐ $399 1 1 0%
$400 ‐ $499 1 4 ‐300%$500 ‐ $599 3 0 100%$600 ‐ $699 1 1 0%$700 ‐ $799 1 1 0%$800 ‐ $899 0 1$900 ‐ $1099 2 1 50%$1100 ‐ $1299 1 0 100%$1300 ‐ $1499 0 0$1500 ‐ $1999 1 2 ‐100%
$2000 + 0 0
Casual Set Retails
# of Sets '08
# of Sets '07
% Change
Less $299 0 0
$300 ‐ $399 0 0
$400 ‐ $499 0 1
$500 ‐ $599 1 0 100%
$600 ‐ $699 0 0
$700 ‐ $799 0 0
$800 ‐ $899 0 0
$900 ‐ $1099 0 1$1100 ‐ $1299 1 1 0%$1300 ‐ $1499 0 1$1500 ‐ $1999 2 1 50%$2000 + 0 0
15%
7%
8%
23%8%8%
15%
8%8%
Lowes Dining Set Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
25%
25%
50%
Casual Set Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
# of Sets '07 # of Sets '08
0 0.5 1 1.5 2
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
L 8 A / Add It S t F M t i l T bl TTLowes ‐ 2008
007
ting g g ng Base
Benc
h
e art
Boa
rd
der
reen
ergo
la
oven
m od late
Other
Accessory / Add on Items Seat Frame Material Table‐TopType
Photo Description MFG Notes New fo
r 20
Firepit
Dee
p Se
at
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella B
Chaise
Ottom
an
Day
bed
Love
seat‐B
Side Tab
le
Serving Ca
Wine/ Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐Pe
Sling
Cush
ion
Wicke
r/Wo
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
l
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C I T G T C G C
Round Table $248 0
Devonshire Dining Shianco
Round Table $248, Boat $298, Action Chair $325 (2), Stationary $225 (2). √ $1
98.00
$798
.00
$1,073
.00
$198
.00
$35.97
swing
√ √ 38" x 66"
8
Devonshire Seating ShiancoChair/Ottoman $650, Sofa/Coffee Tbl $998 6
Pc $2
298
√ √ √ √Devonshire Seating Shianco Sofa/Coffee Tbl $998. 6 √ √ √ √
0 298
® d
Herrington
Casa Casual/ Hanimint Round $358, $1
,143
.00
$248 & $2
$48.84
$358
.00
$248
.00
$79.00
Sunb
rella
√ 54" R
ound
2 ®
Herrington Hi‐Dining
Casa Casual/ Hanimint
Hi‐Dining Rectangle $427, Round $358, 7
Pc $1
70
$248
.00
$48.84
Sunb
rella
√g g
0Madrid Shianco
Tile Sold Seperately √ $5
98.00
$388
.00
$198
.00
$29.97
√ √ Accen
ts
√
Casa 00 0 0 0 ella®
und
Ashford
Casa Casual/ Hanimint $9
98.0
$198
.00
$48.00
$348
.00
$188
.00
$72.00
Sunb
r e
√ 48" R
ou
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
L 8 A / Add It S t F M t i l T bl TTLowes ‐ 2008
007
ting g g ng Base
Benc
h
e art
Boa
rd
der
reen
ergo
la
oven
m od late
Other
Accessory / Add on Items Seat Frame Material Table‐TopType
Photo Description MFG Notes New fo
r 20
Firepit
Dee
p Se
at
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella B
Chaise
Ottom
an
Day
bed
Love
seat‐B
Side Tab
le
Serving Ca
Wine/ Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐Pe
Sling
Cush
ion
Wicke
r/Wo
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
l
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C I T G T C G C
39
Baja Dining Himark Lazy Susan $15.98 $488
.00
$136
.00
$24.87
$138
.00
$37.88
Swing $1
√ √ 66" x 40"
B j B Pc $4
88
√ √ √Baja Bar 3 P √ √ √
8 ebo
e
Ridgefield Yotrio Was Harbortown 4 Pc $1
198
$126
.00
LED Barze
√ √ √ Accen
ts
36" S
quare
Ridgefield Yotrio Was Harbortown 4 $ L √ √ √ A 3
78
Gulf Shore Shianco
Chair‐Ottoman $598, Loveseat‐Coffee Table $1142 5
Pc $18
$138
.00
√ √ √ 22" x 43"
88 er)
nd Granite
LakeviewLED Illumination on Table‐Top √ 5
Pc $5
8
√ √ √ (c
ente
40" R
oun
688
00 0 d Sling
uare
Monterey √ 5 Pc $6
$188
.0
$24.80
Padd
e
√ 40" S
q
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
L 8 A / Add It S t F M t i l T bl TTLowes ‐ 2008
007
ting g g ng Base
Benc
h
e art
Boa
rd
der
reen
ergo
la
oven
m od late
Other
Accessory / Add on Items Seat Frame Material Table‐TopType
Photo Description MFG Notes New fo
r 20
Firepit
Dee
p Se
at
5 Pc Dinin
7 Pc Dinin
9 Pc Dinin
Hi D
ining
Bistro
Umbrella
Umbrella B
Chaise
Ottom
an
Day
bed
Love
seat‐B
Side Tab
le
Serving Ca
Wine/ Side
Dec
k Bo
x
Swing/Glid
Privac
y Sc
Gaz
ebo‐Pe
Sling
Cush
ion
Wicke
r/Wo
Aluminum
Wroug
ht
Cast
ron/Stee
l
Teak
/ Woo
Glass Top
Tile Top
Cast‐Top
Granite/ S
l
Cush
ion/O
Photo Description MFG Notes N F D 5 7 9 H B U U C O D L S S W D S P G S C W A W C I T G T C G C
Swing
re
North Haven HimarkTile Sold Seperately √ $5
46.00
$128
.00
$24.88
Cove
red
√ √ 40" S
qua
Sold in Either Natural (shown) or 8 0 "
Regency (Brown/ Natural) Shianco
Natural (shown) or Brown. Chair $118, Coffee Table $114 4
Pc 54
8
$246
.00
$70.00
√ √ √ 43" x 22
Two Style Chair options. Table $71, Square back (shown) or
$200
ay
Key Largo Shianco
q ( )$39.50, Rounded back $64.50 $1
68 o
√ √ 30" C
la
.00
00 36 94
Dockside Himark $148
$70.0
$25.3
$19.9
√ √ √
esh)
8.00
8.00
Squ
are (m
e
Woodbridge Woodard $19
$88
√ 48" S
mesh)
√
" Rou
nd (m
Hanover √ √ 48"
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Target 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Havenbury Havenbury Havenbury Madaga Madaga MadagaType Dining Dining Casual Hi‐Dining Dining CasualPieces 5 7 7 7 7 5Fabric Cushion Cushion Cushion Sling/Cushion Mixed CushionFrame Wrought Wrought Wrought Aluminum Mixed Mixed
Marlton TivertonType Casual Firepit CasualPieces 3 5Fabric Cushion CushionFrame Mixed Mixed
Marlton TivertonType Dining DiningPieces 5 7Fabric Cushion/SlingFrame Mixed Mixed
TypePiecesFabricFrame
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Target 2008
RETAILS # of Sets '08
# of Sets '07 % Change
Less $299 4 2
$300 ‐ 399 0 7
$400 ‐ 599 5 7 ‐40%
$600 ‐ 799 3 8 ‐167%
$800 ‐ 999 2 2
$1000 ‐ $1199 1 0
$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999$2000 +totaled surveyed 15 26 ‐73%
CATEGORIES # of Sets '08
# of Sets '07
% Change
Casual Sets 4 12 ‐200%
Dining Sets 5 7 ‐40%
High Dining/Bar 4 4 0%
Bistro Sets 1 2Sets w/ Firepits 2 5 ‐150%
MATERIALS # of Sets '08
# of Sets '07
% Change
Cast Aluminum Sets 0 3Aluminum Sets 3 7 ‐133%Steel Sets 3 11 ‐267%
Wrought Iron Sets 4 3 25%Woven Sets (also included in steel) 5 11 ‐120%
Wood Sets 2 3 ‐50%
27%
33%
20%
13%7%
Target Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +0 1 2 3 4 5 6 7 8
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
25%
31%
25%
6% 13%
Target Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
18%
18%
23%
29%
12%
Target Materials
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets0 2 4 6 8 10 12
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
0 2 4 6 8 10 12
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails # of
Sets '08# of
Sets '07%
Change
Less $299 1 3 ‐200%
$300 ‐ $399 0 3 #DIV/0!$400 ‐ $499 2 4 ‐100%$500 ‐ $599 1 2 ‐100%$600 ‐ $699 1 0 100%$700 ‐ $799 0 1 #DIV/0!$800 ‐ $899 0 0 #DIV/0!$900 ‐ $1099 1 0 100%$1100 ‐ $1299 #DIV/0!$1300 ‐ $1499 #DIV/0!
$1500 ‐ $1999 #DIV/0!
$2000 + #DIV/0!
Casual Set Retails # of Sets '08
# of Sets '07
% Change
Less $299 0 0$300 ‐ $399 0 1$400 ‐ $499 1 1 0%
$500 ‐ $599 0 4$600 ‐ $699 2 2 0%
$700 ‐ $799 0 2$800 ‐ $899 1 0 100%
$900 ‐ $1099 0 1$1100 ‐ $1299$1300 ‐ $1499$1500 ‐ $1999$2000 +
16%
33%17%
17%
17%
Target Dining Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 + 0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
# of Sets '07 # of Sets '08
25%
50%
25%
Target Casual Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Target ‐ 2008
7 ng se nch
r en gola
en te Top
er
SeatType Accessory / Add on Items Frame Material Table‐Top
w fo
r 200
epit
ep Sea
tin
c Dining
c Dining
c Dining
Dining
tro
mbrella
mbrella Ba
aise
toman
ybed
veseat‐B
e
e Ta
ble
ving Cart
ne Rac
k
ck Box
ing/Glid
er
vacy Scree
zebo‐Perg
ng shion
cker/W
ove
minum
ough
t
st Top
n/Stee
l
ak/ W
ood
ss Top
e To
p
st‐Top
anite
/ Slat
shion/Oth
Photo Description MFG Notes New
Fire
Dee
5 Pc
7 Pc
9 P
Hi D
Bist
Um
Um
Cha
Ott
Day
Lov
Side
Ser
Win
Dec
Swi
Priv
Gaz
Slin
Cus
Wic
Alu
Wro
Cas
Iron
Tea
Gla
Tile
Cas
Gra
Cus
y Ht)
s Ra
ck)
99 95 93 97 (B
alco
ny
99 9 99 99 99 (sofa)
99 9 9 99 (B
aker's
99 99
Havenbury 7 Pc Dining Shianco $1
49.
$299
.
$449
.
$169
.9
$109
.
$29.9
$169
.
$159
.9
$349
.
$269
.
$29.9
$89.9
$129
.9
$249
.
$299
.
√ √ √
ck)
9.97
(sofa)
Bake
r's Ra
mesh
Havenbury Casual Shianco 7
Pc $63
9
$109
.99
$29.99
$169
.99
$159
.99
$349
.99 (
$269
.99
$29.99
$89.99
$129
.99 (B
$249
.99
$299
.99
√ √ 38" x 60"
2 Club Chrs‐ 89.95
99.94
(sofa)
Madaga Casual
Home Casual
$299.98; Coffee Tbl $129.99 5
Pc $118
6 Pc $89
√ $129
.99
$299
.99
$69.99
$499
.99
$299
.99
$99.99
$299
.99
$349
.99
√ √ √ √ √
(sofa)
Madaga Dining
Home Casual $919
.97
$129
.99
$299
.99
$69.99
$499
.99
$299
.99
$99.99
$299
.99
$349
.99
√ √ √ √ √
99.99 (dbl)
99 .99
ces)
Marlton wicker and wood 9.
97
$59
9.97
9.97 (B
ar)
9.99
99 (sgl); $5
9
99‐$119.9
9.99‐$27
9
oven piec
dMarlton Dining Shianco
and wood sets $4
89
3 pc $
$599
$129
$179
.9
$79.9
$129
√ √ √ (w
o
√ Woo
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Target ‐ 2008
7 ng se nch
r en gola
en te Top
er
SeatType Accessory / Add on Items Frame Material Table‐Top
w fo
r 200
epit
ep Sea
tin
c Dining
c Dining
c Dining
Dining
tro
mbrella
mbrella Ba
aise
toman
ybed
veseat‐B
e
e Ta
ble
ving Cart
ne Rac
k
ck Box
ing/Glid
er
vacy Scree
zebo‐Perg
ng shion
cker/W
ove
minum
ough
t
st Top
n/Stee
l
ak/ W
ood
ss Top
e To
p
st‐Top
anite
/ Slat
shion/Oth
Photo Description MFG Notes New
Fire
Dee
5 Pc
7 Pc
9 P
Hi D
Bist
Um
Um
Cha
Ott
Day
Lov
Side
Ser
Win
Dec
Swi
Priv
Gaz
Slin
Cus
Wic
Alu
Wro
Cas
Iron
Tea
Gla
Tile
Cas
Gra
Cus
c.)
599.99 (
99 9.99 ces)
Marlton wicker and wood 9.
98 (3‐pc
9.99
.99 (sgl); $5
.99‐$1
19.
9.99‐$27
9
wov
en pie
odMarlton Casual Shianco
and wood sets $4
19
$129
$179
$79.
$129
√ √ √ (w √ Woo
8 eces)
Tiverton 2 Swivel Chrs‐
Pc $64
9.98
49.99
9.99
9.99
49.99
19.99
99.99
√ √ √ (wov
en pi
" x 28.5"
Casual Shianco $219.99 5 P
$14
$3 $8 $3 $11
$5 √ √ √ √ (
40
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sears 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Del Mar Oakbrook Riverstone Anchor Bay Buckingham St.Helena St.HelenaHarbor Springs
Type Hi‐Dining Dining Hi‐Dining Dining Casual Dining Hi‐Dining DiningPieces 5 7 5 5 4 7 5 7Fabric Sling Sling Cushion Cushion Cushion Cushion CushionFrame Aluminum Aluminum Aluminum Wood Steel Aluminum Aluminum Aluminum
Bristol Augusta Hills Ridgewood Del Sol Biscayne BayHarbor Springs Newport
Type Dining Dining Casual Casual Casual Dining DiningPieces 7 10 5 6 4 5 5Fabric Sling Sling Cushion Cushion Cushion Cushion CushionFrame Steel Aluminum Aluminum Aluminum Woven/Steel Aluminum Woven/Alum
Grass Valley Riverstone Newport PensacolaType Firepit Casual Casual Casual CasualPieces 5 4 3 4Fabric Cushion Cushion Cushion CushionFrame Aluminum Aluminum Woven/Alum Woven/Steel
Riverstone EverwoodType Dining CasualPieces 7 5Fabric Sling CushionFrame Aluminum Wood
Anchor BayType CasualPieces 4Fabric CushionFrame Wood
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sears 2008
RETAILS# of
Sets '08# of
Sets '07%
ChangeLess $299 3 1 67%
$300 ‐ 399 6 7 ‐17%
$400 ‐ 599 7 7 0%
$600 ‐ 799 10 5 50%
$800 ‐ 999 3 4 ‐33%
$1000 ‐ $1199 4 0 100%
$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999 1 0 100%$2000 + 1 0 100%totaled surveyed 35 24 31%
CATEGORIES# of
Sets '08# of
Sets '07%
Change
Casual Sets 11 5 55%
Dining Sets 12 8 33%
High Dining/Bar 3 4 ‐33%
Bistro Sets 8 6 25%Sets w/ Firepits 1 3 ‐200%
MATERIALS# of
Sets '08# of
Sets '07%
ChangeCast Aluminum Sets 0 4 ‐400%Aluminum Sets 26 16 38%Steel Sets 6 6 0%
Wrought Iron Sets 0 2 ‐200%Woven Sets (also included in steel) 7 4 43%
Wood Sets 3 0 100%
8%
17%
20%29%
9%
11%
3% 3%
Sears Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +0 2 4 6 8 10
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
31%
34%
9%
23%
3%
Sears Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits 0 2 4 6 8 10 12
Casual SetsDining Sets
High Dining/BarBistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
62%14%
17%7%
Sears MaterialsCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets0 5 10 15 20 25 30
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails # of
Sets '08# of
Sets '07%
ChangeLess $299 0 2 ‐200%$300 ‐ $399 2 1 50%$400 ‐ $499 4 3 25%$500 ‐ $599 2 2 0%$600 ‐ $699 1 1 0%$700 ‐ $799 1 2 ‐100%$800 ‐ $899 0 0 0%
$900 ‐ $1099 2 0 100%
$1100 ‐ $1299 1 0 100%
$1300 ‐ $1499$1500 ‐ $1999$2000 +
Casual Set Retails# of Sets '08
# of Sets '07
% Change
Less $299 0 0
$300 ‐ $399 0 1 ‐100%
$400 ‐ $499 0 2 ‐200%
$500 ‐ $599 0 2 ‐200%$600 ‐ $699 3 4 ‐33%$700 ‐ $799 4 0 100%$800 ‐ $899 0 0 0%$900 ‐ $1099 2 0 100%$1100 ‐ $1299 2 0 100%
$1300 ‐ $1499$1500 ‐ $1999$2000 +
15%
31%
15%
8%
8%
15%8%
Sears Dining Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
27%
37%
18%
18%
Sears Casual Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
# of Sets '07 # of Sets '08
0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Sears 2008 SeatType Accessory / Add on Items Frame Material Table TopSears ‐ 2008
r 200
7
eating
ning
ning
ning
ng la la Base
an d at ble
Cart
ack
ox Glid
er
Scree
no a n /W
oven
um ht p eel
Woo
d
op p op / Slate
n/Other
SeatType Accessory / Add on Items Frame Material Table‐Top
Photo Description MFG Notes New fo
Firepit
Dee
p Se
5 Pc Din
7 Pc Din
9 Pc Din
Hi D
inin
Bistro
Umbrel
Umbrel
Chaise
Ottom
a
Day
bed
Love
sea
Benc
h
Side Ta
Serving
Wine Ra
Dec
k Bo
Swing/G
Privac
y Gaz
ebo
Pergola
Sling
Cush
ion
Wicke
r/
Aluminu
Wroug
h
Cast To
Iron/Ste
Teak
/ W
Glass To
Tile Top
Cast‐To
Granite/
Cush
ion
.99
Buckingham Grand Basket 4
Pc $79
9.
$279
.99
$129
.99
$279
.99
√ √ √ 36" x 20"
g Basket 4 $ $ $ √ √ √ 3
c. es‐$19
9.99
Cabana Bar 9.99
, 5‐pc
9.99 99 9.99 99 .99
.99 (2 sha
de
Dining
ual
squ
are
Del Mar HimarkCabana Bar Set‐$299.99 $3
99
$139
$39.
$179
$39.
$89.
$399
Hi‐D
Casu
√ 40" s
(6‐pc.)
(offset)
Del Sol $799
.99 (
$299
.99 (
√ √
zy Susan
)99 (w
/Laz
499.99
99 99 9 99 9 99 99 bo / Ba
r
27.5"Hex
Oakbrook $499
.9
5 Pc $4
$329
.9
$139
.9
$39.99
$199
.9
$39.99
$199
.9
$299
.9
√ √ Gaz
eb
61" x 2
Port Rochelle $2
99.00
√ √ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sears 2008 SeatType Accessory / Add on Items Frame Material Table TopSears ‐ 2008
r 200
7
eating
ning
ning
ning
ng la la Base
an d at ble
Cart
ack
ox Glid
er
Scree
no a n /W
oven
um ht p eel
Woo
d
op p op / Slate
n/Other
SeatType Accessory / Add on Items Frame Material Table‐Top
Photo Description MFG Notes New fo
Firepit
Dee
p Se
5 Pc Din
7 Pc Din
9 Pc Din
Hi D
inin
Bistro
Umbrel
Umbrel
Chaise
Ottom
a
Day
bed
Love
sea
Benc
h
Side Ta
Serving
Wine Ra
Dec
k Bo
Swing/G
Privac
y Gaz
ebo
Pergola
Sling
Cush
ion
Wicke
r/
Aluminu
Wroug
h
Cast To
Iron/Ste
Teak
/ W
Glass To
Tile Top
Cast‐To
Granite/
Cush
ion
99 99 r 2 Dining)
River Stone ShiancoSling Dining & Bistro P
c $7
99.9
799.99
Pc $5
99.9
349.99
189.99
44.99
249.99
199.99
139.99 fo
299.99
Dining
eatin
g
√ 9" x 64"(D
River Stone Shianco Bistro 4 $ 5 $ $ $ $ $ $ $ D S √ 39
9.99
29 Cush
ion
St. Helena Shianco $999
.99
5 Pc $10
9
$399
.99
$199 ‐ $2
2
$49.99
$349
.99
$89.99
$469
.99
$799
.99
Dou
ble‐C
√ 81" x 41"
$ 5 $ $ $ $ $ $ $ D √ 8
Ch i d (4‐pc.)
(lon
g)
(cub
e)
Biscayne BayHome Casual
Chair and Ottoman‐$349.99 $999
.99
$179
.99
$149
.99
√ √ √ √
72" Slate‐Top Table‐$ 8" 89
.99‐rnd
oun
d
$1099.99; 48" Slate‐Top Table‐$499.99; 2 Cush Chrs 99 99 9 9‐
rec; $18
2" or 4
8" r
Harbor Springs
Home Casual
2 Cush Chrs‐$300; 2 Rocker Chrs‐$300 $1
,099
.
$1,999
.
$449
.99
$199
.99
√ √ √ 72" x 42
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sears 2008 SeatType Accessory / Add on Items Frame Material Table TopSears ‐ 2008
r 200
7
eating
ning
ning
ning
ng la la Base
an d at ble
Cart
ack
ox Glid
er
Scree
no a n /W
oven
um ht p eel
Woo
d
op p op / Slate
n/Other
SeatType Accessory / Add on Items Frame Material Table‐Top
Photo Description MFG Notes New fo
Firepit
Dee
p Se
5 Pc Din
7 Pc Din
9 Pc Din
Hi D
inin
Bistro
Umbrel
Umbrel
Chaise
Ottom
a
Day
bed
Love
sea
Benc
h
Side Ta
Serving
Wine Ra
Dec
k Bo
Swing/G
Privac
y Gaz
ebo
Pergola
Sling
Cush
ion
Wicke
r/
Aluminu
Wroug
h
Cast To
Iron/Ste
Teak
/ W
Glass To
Tile Top
Cast‐To
Granite/
Cush
ion
.99 (single)
elter)
d)
799.99
99 9 9 (dbl); $3
99
9 99 (sun sh
und (w
ood
Anchor BayFolding Bar Set‐$429.99 4
Pc $7
$699
.9
$99.99
$39.99
$599
.99
$39.99
$799
.9
√ √ 48" rou
$69
9.99
Squ
are
RidgewoodCourtyard Creations 5
Pc $
√ √ 40.5"
Courtyard $69
9.99
$69
9.99
$59
9.99
Squ
are
Grass ValleyCourtyard Creations 5
Pc
5 Pc
5 Pc
√ √ 40" S
.99
.99
.99
99 .99
99 .99
.99
27.5"x40
"
Bristol $349
.
$249
$129
.
$39.9
$159
.
$34.9
$149
.
$249
√ √ 66"x2
r) bl‐$1
2‐Seater Settee‐$799.99; Chr‐$499.99; Dining 9
(3 sea
te
95 ; coffee tb
Newport
gChr‐$369.99; Dining Tbl‐$499.99 $1
199.99
$2,499
.9
$239
.99
$169
.99;
√ √ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sears 2008 SeatType Accessory / Add on Items Frame Material Table TopSears ‐ 2008
r 200
7
eating
ning
ning
ning
ng la la Base
an d at ble
Cart
ack
ox Glid
er
Scree
no a n /W
oven
um ht p eel
Woo
d
op p op / Slate
n/Other
SeatType Accessory / Add on Items Frame Material Table‐Top
Photo Description MFG Notes New fo
Firepit
Dee
p Se
5 Pc Din
7 Pc Din
9 Pc Din
Hi D
inin
Bistro
Umbrel
Umbrel
Chaise
Ottom
a
Day
bed
Love
sea
Benc
h
Side Ta
Serving
Wine Ra
Dec
k Bo
Swing/G
Privac
y Gaz
ebo
Pergola
Sling
Cush
ion
Wicke
r/
Aluminu
Wroug
h
Cast To
Iron/Ste
Teak
/ W
Glass To
Tile Top
Cast‐To
Granite/
Cush
ion
10 Pc Dining c)10 Pc Dining Includes (Ottomans and Side 9.
99 (1
0‐p
$49
9.99
9.99
9.99 99 9.99 99 rectan
gle
Augusta Hills Himarkand Side Tables) $5
49
5 Pc
$329
$149
$39.9
$199
$39.9
√ √ 66" r
9.99
86 p seat‐$29
9
Cush
ion)
$999.99‐sofa; c $2
099.8
9.99
9.99
; dee
p
9.99
Squ
are (C
Pensacola999 99 ;
$399.99‐chr 4 Pc
$59
$169
$16
√ √ √ 37"
‐pc.)
199.99 (5
Everwood $11
√ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
K‐Mart 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Belmont Melrose MelrosePalmetto
BayPebble Beach Grand Isle Singer Island
Type Dining Hi‐Dining Dining Casual Casual Dining CasualPieces 5 6 7 4 6 7 5Fabric Cushion Sling Sling Cushion Cushion Cushion CushionFrame Steel Aluminum Aluminum Woven/Steel Woven/Steel Aluminum Woven/Steel
Surfside Lafayette BloomingtonAmelia Island
Shelter Island Tuscon
Type Dining Dining Dining Dining Dining Firepit CasualPieces 5 5 7 6 7 5Fabric Sling Cushion Sling Cushion Sling CushionFrame Steel Steel Aluminum Steel Aluminum Aluminum
Essential Garden
Shelter Island Grand Isle
Type Dining Dining DiningPieces 6 5 5Fabric Cushion Sling CushionFrame Folding Steel Aluminum Aluminum
TypePiecesFabricFrame
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
K‐Mart 2008
RETAILS # of Sets '08
# of Sets '07
% Change
Less $299 4 3 25.0%
$300 ‐ 399 3 4 ‐33.3%
$400 ‐ 599 7 7 0.0%
$600 ‐ 799 3 7 ‐133.3%
$800 ‐ 999 2 0 100.0%
$1000 ‐ $1199$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999$2000 +totaled surveyed 19 21 ‐10.5%
CATEGORIES # of Sets '08
# of Sets '07
% Change
Casual Sets 4 8 ‐100%
Dining Sets 11 9 18%
High Dining/Bar 2 2 0%
Bistro Sets 2 3 ‐50%Sets w/ Firepits 1 2 ‐100%
MATERIALS # of Sets '08
# of Sets '07
% Change
Cast Aluminum Sets 0 0 0%Aluminum Sets 9 8 11%Steel Sets 9 10 ‐11%Wrought Iron Sets 1 2 ‐100%Woven Sets (also included in steel) 4 8 ‐100%
Wood Sets 0 1 ‐100%
0 2 4 6 8 10 12
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
21%
16%
37%
16%10%
K‐Mart Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 + 0 1 2 3 4 5 6 7
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
20%
55%
10%
10%
5%
K‐Mart Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
39%
39%
4% 18%
K‐Mart MaterialsCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
0 2 4 6 8 10
Cast Aluminum SetsAluminum Sets
Steel SetsWrought Iron Sets
Woven Sets (also included in steel)Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails # of
Sets '08# of
Sets '07%
Change
Less $299 3 2 33%
$300 ‐ $399 3 1 67%$400 ‐ $499 2 3 ‐50%$500 ‐ $599 3 2 33%$600 ‐ $699 1 1 0%$700 ‐ $799 1 2 ‐100%$800 ‐ $899$900 ‐ $1099$1100 ‐ $1299$1300 ‐ $1499$1500 ‐ $1999$2000 +
Casual Set Retails
# of Sets '08
# of Sets '07
% Change
Less $299$300 ‐ $399 0 1 ‐100%
$400 ‐ $499 0 2 ‐200%
$500 ‐ $599 1 2 ‐100%
$600 ‐ $699 1 4 ‐300%
$700 ‐ $799 0 0 0%
$800 ‐ $899 2 0 100%$900 ‐ $1099$1100 ‐ $1299$1300 ‐ $1499$1500 ‐ $1999$2000 +
23%
23%15%
23%
8%8%
K‐Mart Dining Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
25%
25%
50%
K‐Mart Casual Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
0 0.5 1 1.5 2 2.5 3
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Trends
# of Sets '07 # of Sets '08
0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
K‐Mart 2008 SeatType Accessory / Add on Items Frame Material Table‐Top
or 200
7
Sea
ting
ning
ning
ining
ing lla lla Base
an d eat
able
g Ca
rt
Rack
Box Glid
er
y Sc
reen
o a n r/Wov
en
num
ht op eel
Woo
d
Top
p op e/ Slate
n
yp y p
Photo Description MFG Notes New fo
Firepit
Dee
p S
5 Pc Di
7 Pc Di
9 Pc Di
Hi D
ini
Bistro
Umbre
Umbre
Chaise
Ottom
Day
bed
Love
seBe
nch
Side Ta
Serving
Wine R
Dec
k B
Swing/
Privac
yGaz
ebo
Pergola
Sling
Cush
io
Wicke
r
Alumin
Wroug
Cast To
Iron/St
Teak
/ W
Glass T
Tile To
Cast‐To
Granite
Cush
io
Set of 4 9.99 Hex
Melrose Himark
Set of 4 (four) stools for $99.99 $4
99.99
6‐Pc $39
9
$139
.99
$169
.99
$149
.99
$449
.99
√ √ 54x6
0 3/4
99 99 $ 6 $ $ $ $ √ √ 5
Folding Chairs $29.99,
Bloomington Himark
9 99,Folding Chaise $39.99 $4
99.99
$139
.99
$39.99
$249
.99
√ √ 66 x 40
g 39 99 $ $ $ $ √ √ 6
99 9 99 quare
Belmont Himark $299
.
$99.9
$109
.
√ √ 46" S
q
Home 49.99
Aberdeen Casual √ $24
√ √
$54
9
00 0 00 $79
.99
Palmetto BayGrand Basket 4‐
Pc $
$125
.0
$80.00
$199
.0
$60 &
√ √ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
K‐Mart 2008 SeatType Accessory / Add on Items Frame Material Table‐Top
or 200
7
Sea
ting
ning
ning
ining
ing lla lla Base
an d eat
able
g Ca
rt
Rack
Box Glid
er
y Sc
reen
o a n r/Wov
en
num
ht op eel
Woo
d
Top
p op e/ Slate
n
yp y p
Photo Description MFG Notes New fo
Firepit
Dee
p S
5 Pc Di
7 Pc Di
9 Pc Di
Hi D
ini
Bistro
Umbre
Umbre
Chaise
Ottom
Day
bed
Love
seBe
nch
Side Ta
Serving
Wine R
Dec
k B
Swing/
Privac
yGaz
ebo
Pergola
Sling
Cush
io
Wicke
r
Alumin
Wroug
Cast To
Iron/St
Teak
/ W
Glass T
Tile To
Cast‐To
Granite
Cush
io
Stack Program
Surfside Himark
Program, Chairs $25, Table $79 99 19
9.95
59.99
√ √Surfside Himark $79.99 $1 $5 √ √
Essential Garden 6‐Pc Patio Set
4 Chairs, Table and Umbrella $1
49.99
nclude
d
√$ In √
Amelia Island Himark
5 Chairs, Table and Umbrella $5
49.00
$149
.00
√ √ roun
d
$ $ √ √ r
6 Chairs, Table and
Grand IsleGrand Basket
Umbrella; Buffet Table $5
99.99
$799
.99
$199
.99
$249
.99
$249
.99
√ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
K‐Mart 2008 SeatType Accessory / Add on Items Frame Material Table‐Top
or 200
7
Sea
ting
ning
ning
ining
ing lla lla Base
an d eat
able
g Ca
rt
Rack
Box Glid
er
y Sc
reen
o a n r/Wov
en
num
ht op eel
Woo
d
Top
p op e/ Slate
n
yp y p
Photo Description MFG Notes New fo
Firepit
Dee
p S
5 Pc Di
7 Pc Di
9 Pc Di
Hi D
ini
Bistro
Umbre
Umbre
Chaise
Ottom
Day
bed
Love
seBe
nch
Side Ta
Serving
Wine R
Dec
k B
Swing/
Privac
yGaz
ebo
Pergola
Sling
Cush
io
Wicke
r
Alumin
Wroug
Cast To
Iron/St
Teak
/ W
Glass T
Tile To
Cast‐To
Granite
Cush
io
99 9
Lafayette4 Chairs and Table $3
99.9
$129
.9
√ √
99 und
Oceanside2 Chairs and Table $2
29.9
√ √ √ 30" r
ou
9.9
ben
ch‐$14
Armchair‐$99.99;
$679
.94
9 at‐$15
9.99
;
9
Pebble Beachcoffee table‐$89.99 6
Pc $
$79.99
love
sea
$79.99
√ √ √
6 Chairs‐ t bl 99 .9
9
.99
99 .00
.00
Shelter Island Himark$450; table‐$199 $3
79.
$649
.
$599
.
$139
.
$199
.
$499
.
√ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
K‐Mart 2008 SeatType Accessory / Add on Items Frame Material Table‐Top
or 200
7
Sea
ting
ning
ning
ining
ing lla lla Base
an d eat
able
g Ca
rt
Rack
Box Glid
er
y Sc
reen
o a n r/Wov
en
num
ht op eel
Woo
d
Top
p op e/ Slate
n
yp y p
Photo Description MFG Notes New fo
Firepit
Dee
p S
5 Pc Di
7 Pc Di
9 Pc Di
Hi D
ini
Bistro
Umbre
Umbre
Chaise
Ottom
Day
bed
Love
seBe
nch
Side Ta
Serving
Wine R
Dec
k B
Swing/
Privac
yGaz
ebo
Pergola
Sling
Cush
io
Wicke
r
Alumin
Wroug
Cast To
Iron/St
Teak
/ W
Glass T
Tile To
Cast‐To
Granite
Cush
io
d‐$1
49.99
889.95
; ove
rsized
99 9
Singer IslandArmchair‐$169.99 5
Pc $8
$99.99
;
$299
.9
$99.99
√ √ √ √
Set of 2 Spring Rockers, $300; Table 89
8.98
or 2
0
Tucson Home Casual
3 ;w/Firepit, $299 √ 5
Pc $8
$119 fo
$99.00
√ √
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Wal‐Mart 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Braddock Heights Sunbridge Westhaven Mika Ridge Colonnade
Type Dining Casual Dining Dining CasualPieces 7 4 7 5 5Fabric Cushion Cushion Sling Cushion CushionFrame Woven/Steel Woven/Steel Aluminum Aluminum Woven/Steel
Braddock Heights Sunbridge Bali Island
Type Casual Dining DiningPieces 4 5 5Fabric Cushion Cushion CushionFrame Woven/Steel Woven/Steel Woven/Steel
Austin Valley Palm Valley Bali IslandType Dining Casual CasualPieces 6 4 4Fabric Sling Cushion CushionFrame Folding Steel Woven/Steel Woven/Steel
North Hills Palm ValleyType Dining DiningPieces 5 5Fabric Cushion CushionFrame Steel Woven/Steel
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Wal‐Mart 2008
RETAILS# of
Sets '08# of
Sets '07%
ChangeLess $299 9 3 67%
$300 ‐ 399 4 4 0%
$400 ‐ 599 4 7 ‐75%
$600 ‐ 799 1 7 ‐600%
$800 ‐ 999$1000 ‐ $1199$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999$2000 +totaled surveyed 18 21 ‐17%
CATEGORIES# of
Sets '08# of
Sets '07%
Change
Casual Sets 5 7 ‐40%
Dining Sets 8 9 ‐13%
High Dining/Bar 1 2 ‐100%
Bistro Sets 4 7 ‐75%Sets w/ Firepits 0 3 ‐300%
MATERIALS# of
Sets '08# of
Sets '07%
ChangeCast Aluminum Sets 0 2 ‐200%Aluminum Sets 3 11 ‐267%Steel Sets 14 9 36%
Wrought Iron Sets 0 1 ‐100%
Woven Sets (also included in steel) 12 6 50%
Wood Sets 0 2 ‐200%
50%
22%
22%6%
Wal‐Mart Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +0 2 4 6 8 10
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
28%
44%
6%
22%
Wal‐Mart Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits 0 2 4 6 8 10
Casual Sets
High Dining/Bar
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
48%
42%
Wal‐Mart Materials
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
0 2 4 6 8 10 12 14
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Dining/Hi‐Dining Set Retails # of
Sets '08# of
Sets '07%
Change
Less $299 4 5 ‐25%
$300 ‐ $399 2 2 0%
$400 ‐ $499 2 2 0%
$500 ‐ $599 1 0 100%$600 ‐ $699 0 1 ‐100%$700 ‐ $799 0 0 0%$800 ‐ $899 0 1 ‐100%$900 ‐ $1099$1100 ‐ $1299$1300 ‐ $1499$1500 ‐ $1999$2000 +
Casual Set Retails
# of Sets '08
# of Sets '07
% Change
Less $299 1 1 0%
$300 ‐ $399 2 3 ‐50%
$400 ‐ $499 1 2 ‐100%
$500 ‐ $599 0 0 0%
$600 ‐ $699 0 1 ‐100%
$700 ‐ $799 1 0 100%
$800 ‐ $899$900 ‐ $1099$1100 ‐ $1299$1300 ‐ $1499$1500 ‐ $1999$2000 +
45%
22%
22%
11%
Wal‐Mart Dining Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 + 0 1 2 3 4 5
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Dining Retail Trends
# of Sets '07 # of Sets '08
20%
40%
20%
20%
Wal‐Mart Casual Retails
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +0 0.5 1 1.5 2 2.5 3
Less $299
$300 ‐ $399
$400 ‐ $499
$500 ‐ $599
$600 ‐ $699
$700 ‐ $799
$800 ‐ $899
$900 ‐ $1099
$1100 ‐ $1299
$1300 ‐ $1499
$1500 ‐ $1999
$2000 +
Casual Retail Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Wal‐Mart ‐ 2008
07 ng ase
ench
t oard
er een
rgola
ven
d te
Type Accessory / Add on Items Seat Frame Material Table‐Top
w fo
r 200
epit
ep Sea
tin
c Dining
c Dining
Pc Dining
Dining
tro
mbrella
mbrella Ba
aise
toman
ybed
veseat‐B
e
e Ta
ble
rving Ca
rt
ne/ S
ide Bo
ck Box
ing/Glid
e
vacy Scre
zebo‐Per
ng shion
cker/W
ov
uminum
ough
t
st n/Stee
l
ak/ W
ood
ass To
p
e To
p
st‐Top
anite
/ Slat
shion
Photo Description MFG Notes New
Fire
Dee
5 P
7 P
9 P
Hi D
Bist
Um
Um
Cha
Ott
Day
Lov
Sid
Ser
Win
Dec
Sw Priv
Gaz
Slin
Cus
Wic
Alu
Wro
Cas
Iron
Tea
Gla
Tile
Cas
Gra
Cus
y g)
Wall 286
00 188
00 2 $19
9
Back Only
6" (d
ining
Braddock Heights BJI
Fountain $198 4
Pc $2
$286
.0
3 Pc $1
$158
.0
Set o
f 2
√ Chair B
√ 38" x 6
nd
Mika RidgeHome Casual $5
98.00
√ $74.00
√ √ 48" R
oun
g $ $ 4
nd
Colonnade BJI
Fountain/Planter Urn $198 √ P
c $7
98
√ √ √ 7.5" Rou
n
Colonnade BJI Urn $198 √ 5 √ √ √ 47
H F t i 8.00
8.00 .00
.00
.00
24"
WesthavenHome Casual
Fountain $119 √ $4
98
$298
$148
.
$148
.
$198
√ √ 68" x
Fountain
Pc $3
97
97.00
48.00
48.00
98.00
" Square
Sunbridge BJI $119 4 P
$3 $2 $14
$1 √ √ √ 42
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Wal‐Mart ‐ 2008
07 ng ase
ench
t oard
er een
rgola
ven
d te
Type Accessory / Add on Items Seat Frame Material Table‐Top
w fo
r 200
epit
ep Sea
tin
c Dining
c Dining
Pc Dining
Dining
tro
mbrella
mbrella Ba
aise
toman
ybed
veseat‐B
e
e Ta
ble
rving Ca
rt
ne/ S
ide Bo
ck Box
ing/Glid
e
vacy Scre
zebo‐Per
ng shion
cker/W
ov
uminum
ough
t
st n/Stee
l
ak/ W
ood
ass To
p
e To
p
st‐Top
anite
/ Slat
shion
Photo Description MFG Notes New
Fire
Dee
5 P
7 P
9 P
Hi D
Bist
Um
Um
Cha
Ott
Day
Lov
Sid
Ser
Win
Dec
Sw Priv
Gaz
Slin
Cus
Wic
Alu
Wro
Cas
Iron
Tea
Gla
Tile
Cas
Gra
Cus
ning
)
Fountain $49.97, Privacy 49
8
00 00 00 00 quare (D
in
Bali IslandHome Casual
yScreen $108 4
Pc $4
$498
.0
$298
.0
$148
.0
$398
.0
√ √ √ 42" Sq
$97
ed 32"
Austin Valley (Folding)
Courtyard Creations 6
Pc $
includ
√ √ 38" x 3
68 Shing $16
North HillsCourtyard Creations $1
98.00
$49.96
Cano
py S
√ √ 56" x 36"
$ $ C 5
c $3
48
8.00
Swua
re
Palm Valley 4 Pc
$37
√ √ √ √ 42"
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Costco 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Kona Barcelona Brantley Alumicast 7 Pc SetType Casual Dining Dining Firepit Casual DiningPieces 5 7 7 5 7Fabric Cushion Sling Sunbrella Sunbrella CushionFrame Woven/Steel Aluminum Wrought Aluminum Aluminum
PinecrestType DiningPieces 5FabricFrame Wrought
CommercialType DiningPieces 5Fabric SlingFrame Aluminum
TypePiecesFabricFrame
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Costco 2008
RETAILS # of Sets '08
# of Sets '07 % Change
Less $299 3 0 100.0%
$300 ‐ 399 0 1 ‐100.0%
$400 ‐ 599 1 5 ‐400.0%
$600 ‐ 799 1 0 100.0%
$800 ‐ 999 2 2 0.0%
$1000 ‐ $1199 1 1 0.0%
$1200 ‐ $1399 0 2 ‐200.0%
$1400 ‐ $1599 1 1 0.0%
$1600 ‐ $1799$1800 ‐ $1999$2000 +totaled surveyed 9 12 ‐33.3%
CATEGORIES # of Sets '08
# of Sets '07 % Change
Casual Sets 2 4 ‐100.0%
Dining Sets 6 9 ‐50.0%
High Dining/Bar 0 0 0.0%
Bistro Sets 1 1 0.0%Sets w/ Firepits 1 0 100.0%
MATERIALS # of Sets '08
# of Sets '07 % Change
Cast Aluminum Sets 0 4 ‐400.0%Aluminum Sets 4 3 25.0%Steel Sets 1 1 0.0%
Wrought Iron Sets 2 2 0.0%Woven Sets (also included in steel) 1 4 ‐300.0%
Wood Sets 0 0 0.0%
34%
0%11%
11%
22%
11%
0%11%
0%
0%
0%
Costco Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
20%
60%
0% 10%10%
Costco Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
0 1 2 3 4 5
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
0 2 4 6 8 10
Casual SetsDining Sets
High Dining/BarBistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
50%
12%
25%
13%
Costco MaterialsCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
0 0.5 1 1.5 2 2.5 3 3.5 4
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Sams 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Whitley (recliner) Bimini Belize Berkeley Taylor Morgan Lorenzo
Type Casual Dining Firepit Casual Hi‐Dining Casual Casual CasualPieces 1 6 6 8 6 6 6Fabric Cushion Woven Cushion Cushion Cushion Cushion CushionFrame Aluminum Woven/Alum Aluminum Aluminum Woven/Steel Woven/Steel Woven/Steel
DioreType DiningPieces 7Fabric SlingFrame Aluminum
TypePiecesFabricFrame
TypePiecesFabricFrame
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Sams 2008RETAILS Sets '08 Sets '07 Change
Less $299 1 0 100.0%
$300 ‐ 399 0 1 ‐100.0%
$400 ‐ 599 1 0 100.0%
$600 ‐ 799 3 0 100.0%
$800 ‐ 999 5 2 60.0%
$1000 ‐ $1199$1200 ‐ $1399 1 0 100.0%
$1400 ‐ $1599 0 1 ‐100.0%
$1600 ‐ $1799 2 0 100.0%
$1800 ‐ $1999$2000 +totaled surveyed 13
CATEGORIES # of Sets '08
# of Sets '07
% Change
Casual Sets 7 1 85.7%
Dining Sets 3 3 0.0%
High Dining/Bar 1 1 0.0%
Bistro Sets 2 1 50.0%
Sets w/ Firepits 1 1 0.0%
MATERIALS# of
Sets '08# of
Sets '07%
ChangeCast Aluminum SetsAluminum Sets 7 4 42.9%Steel Sets 4 0 100.0%
Wrought Iron Sets
Woven Sets (also included in steel) 5 1 80.0%
Wood Sets
8%8%
23%
38%
8%15%
Sam's Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
50%
22%
7%
14%7%
Sam's Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits 0 1 2 3 4 5 6 7
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
Category Trends
# of Sets '07 # of Sets '08
0 1 2 3 4 5
Less $299
$400 ‐ 599
$800 ‐ 999
$1200 ‐ $1399
$1600 ‐ $1799
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
44%
25%
31%
Sam's MaterialsCast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets0 1 2 3 4 5 6 7
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
BJ's 2008 Patio Landscape
Price Less $299 $399 $499 $599 $699 $799 $899 $999$1000‐$1299
$1300‐$1499
$1500‐$1699
$1700‐$1899 $1900 Plus
Laguna Sonoma Teak HampshireType Dining Dining Dining DiningPieces 7 9 7 9Fabric Sling Sling CushionFrame Aluminum Aluminum Wood Cast
NantucketType CasualPieces 6Fabric CushionFrame Woven/Steel
ProvidenceType DiningPieces 7Fabric SlingFrame Aluminum
KonaType DiningPieces 7Fabric SlingFrame Aluminum
TypePiecesFabricFrame
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
BJ's 2008RETAILS Sets '08 Sets '07 Change
Less $299 1 0 100.0%
$300 ‐ 399 0 2 ‐200.0%
$400 ‐ 599 2 2 0.0%
$600 ‐ 799 4 1 75.0%
$800 ‐ 999 0 1 ‐100.0%
$1000 ‐ $1199 1 1 0.0%
$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999$2000 +totaled surveyed 8 7 12.5%
CATEGORIES # of Sets '08
# of Sets '07
% Change
Casual Sets 1 2 ‐100.0%
Dining Sets 6 5 16.7%
High Dining/Bar 0 1 ‐100.0%
Bistro Sets 1 0 100.0%Sets w/ Firepits 0 1 ‐100.0%
MATERIALS# of
Sets '08# of
Sets '07%
ChangeCast Aluminum Sets 2 1 50.0%Aluminum Sets 3 6 ‐100.0%Steel Sets 1 0 100.0%
Wrought Iron Sets 1 0 100.0%Woven Sets (also included in steel) 1 1 0.0%
Wood Sets 1 0 100.0%
12%
25%
50%
13%
BJ's Retails
Less $299
$300 ‐ 399
$400 ‐ 599
$600 ‐ 799
$800 ‐ 999
$1000 ‐ $1199
$1200 ‐ $1399
$1400 ‐ $1599
$1600 ‐ $1799
$1800 ‐ $1999
$2000 +
0 0.5 1 1.5 2 2.5 3 3.5 4
Less $299$300 ‐ 399$400 ‐ 599$600 ‐ 799$800 ‐ 999
$1000 ‐ $1199$1200 ‐ $1399$1400 ‐ $1599$1600 ‐ $1799$1800 ‐ $1999
$2000 +
Retail Trends
# of Sets '07 # of Sets '08
12%
75%
13%
BJ's Categories
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits 0 1 2 3 4 5 6
Casual Sets
Dining Sets
High Dining/Bar
Bistro Sets
Sets w/ Firepits
CategoryTrends
# of Sets '07 # of Sets '08
22%
34%11%
11%
11%11%
BJ's Materials
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
0 1 2 3 4 5 6
Cast Aluminum Sets
Aluminum Sets
Steel Sets
Wrought Iron Sets
Woven Sets (also included in steel)
Wood Sets
Material Trends
# of Sets '07 # of Sets '08
Market Shop completed By CMA - Carbonell Marketing Associates 2008
Costco 2008 Type Accessory / Add on Items Seat Frame Material Table TopCostco ‐ 2008
007
ting g g g Base
Ben
ch
rt Boa
rd
der
reen
ergo
la
oven
od ate
ther
Type Accessory / Add on Items Seat Frame Material Table‐Top
Ph D i i MFG N ew fo
r 20
repit
eep Se
at
Pc Dining
Pc Dining
Pc Dining
i Dining
stro
mbrella
mbrella B
haise
ttom
an
aybe
d
ovesea
t‐B
de Tab
le
erving Ca
ine /Side B
eck Bo
x
wing/Glid
rivac
y Sc
r
azeb
o‐Pe
ing
ushion
icke
r/Wo
uminum
roug
ht
ast
on/Steel
eak/ W
oo
ass To
p
le Top
ast‐To
p
ranite/ S
l
ushion
/Ot
Photo Description MFG Notes Ne
Fir
De
5 P
7 P
9 P
Hi
Bi
Um
Um
Ch Ot
Da
Lo Sid
Se Wi
De
Sw Pr Ga
Sli
Cu W Al
W Ca Iro Te Gl
Til
Ca Gr
Cu
B l A i 799.99
√ √ √Barcelona Agio $7 √ √ √
.99
Kona Woodard Pc $2
99.
√ √ √ √Kona Woodard 5 √ √ √ √
9
7 Pc Aluminum Dinin A i 1,
499.99
√ √ √Dining Agio $1 √ √ √
.99
rella®
ertin
e
BrantleyPlantation Patterns √ $9
99
Sunb
r
√ Trav
e
099.99
9 9 ans
la®
nd
ne
7 Pc Alumicast Agio
Travertine Top w/LP Gas √ 5
Pc $1
0
$999
.99
$429
.99
w/O
ttom
a
Sunb
rel
√ 64 Rou
nTrav
ertin
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008
Costco 2008 Type Accessory / Add on Items Seat Frame Material Table TopCostco ‐ 2008
007
ting g g g Base
Ben
ch
rt Boa
rd
der
reen
ergo
la
oven
od ate
ther
Type Accessory / Add on Items Seat Frame Material Table‐Top
Ph D i i MFG N ew fo
r 20
repit
eep Se
at
Pc Dining
Pc Dining
Pc Dining
i Dining
stro
mbrella
mbrella B
haise
ttom
an
aybe
d
ovesea
t‐B
de Tab
le
erving Ca
ine /Side B
eck Bo
x
wing/Glid
rivac
y Sc
r
azeb
o‐Pe
ing
ushion
icke
r/Wo
uminum
roug
ht
ast
on/Steel
eak/ W
oo
ass To
p
le Top
ast‐To
p
ranite/ S
l
ushion
/Ot
Photo Description MFG Notes Ne
Fir
De
5 P
7 P
9 P
Hi
Bi
Um
Um
Ch Ot
Da
Lo Sid
Se Wi
De
Sw Pr Ga
Sli
Cu W Al
W Ca Iro Te Gl
Til
Ca Gr
Cu
Pinecrest Wrought Stack Chairs 95gStack Chair/ Table
19.99, Table 39.99 $1
99.9
√ √
CommercialStack Chairs 49.99, Table 4.
95
Rou
nd
Commercial Dining
49.99, Table 84.99 $2
8
√ √ 50"
Market Shop completed By CMA ‐ Carbonell Marketing Associates 2008