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5 Ways Your Mobile Search Strategy Has to Differ From The Desktop

Bryson MeunierDirector, SEO StrategyResolution Media

1. CONTEXT-DRIVEN CONTENTFive Ways Your Mobile Search Strategy Has To Differ From The Desktop

GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY

3Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creating-moments-that-matter.html

THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES

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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

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ADAPTIVE CONTENT & DEDICATED MOBILE SITES

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MOBILE ONLY CONTENT THAT ADDS VALUE

• Location-aware Alerts/Reminders• Indoor Maps• Click to call• Mobile coupons• Store locator• Barcode scanner

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ACCOUNTING FOR NON-ADAPTIVE CONTENT

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ACCOUNTING FOR NON-ADAPTIVE CONTENT

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Printables Flash

PROMOTING MOBILE SITE WHERE USERS ARE

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On the go…

Killing time…

USE COMMON SENSE

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2. MOBILE SEARCH WORKAROUNDSFive Ways Your Mobile Search Strategy Has To Differ From The Desktop

BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES

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VARY HTTP HEADER FOR ADAPTIVE SITES

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RESPONSIVE TABLET SITES

Do not build a separate tablet-optimized site• Use Responsive Design if possible

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Follow Google Guidelines for Tablets: https://developers.google.com/webmasters/smartphone-sites/tablets

NO RESPONSIVE FOR FEATURE PHONE SITES

• Google does not recommend responsive web design if site is intended for users of feature phones

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AVOID COMMON RESPONSIVE PITFALLS

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TO CINDY KRUM FOR THE LAST THREE WAYS…

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