2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop
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1 5 Ways Your Mobile Search Strategy Has to Differ From The Desktop Bryson Meunier Director, SEO Strategy Resolution Media
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Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.
Transcript of 2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop
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5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson MeunierDirector, SEO StrategyResolution Media
1. CONTEXT-DRIVEN CONTENTFive Ways Your Mobile Search Strategy Has To Differ From The Desktop
GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY
3Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creating-moments-that-matter.html
THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES
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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
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ADAPTIVE CONTENT & DEDICATED MOBILE SITES
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MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware Alerts/Reminders• Indoor Maps• Click to call• Mobile coupons• Store locator• Barcode scanner
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ACCOUNTING FOR NON-ADAPTIVE CONTENT
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ACCOUNTING FOR NON-ADAPTIVE CONTENT
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Printables Flash
PROMOTING MOBILE SITE WHERE USERS ARE
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On the go…
Killing time…
USE COMMON SENSE
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2. MOBILE SEARCH WORKAROUNDSFive Ways Your Mobile Search Strategy Has To Differ From The Desktop
BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES
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VARY HTTP HEADER FOR ADAPTIVE SITES
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RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site• Use Responsive Design if possible
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Follow Google Guidelines for Tablets: https://developers.google.com/webmasters/smartphone-sites/tablets
NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend responsive web design if site is intended for users of feature phones
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AVOID COMMON RESPONSIVE PITFALLS
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TO CINDY KRUM FOR THE LAST THREE WAYS…
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