Google Confidential and Proprietary

Ways to monetize your apps or...Juraj StankayIndustry Manager @Google

Google Confidential and Proprietary

86%

14% SITES

APPS

Source: Flurry 2014

User time spent on mobile devices

Google Confidential and Proprietary

86%

14%SITES

APPS

14%

40%GAMES

& ENT.

28%SOCIAL

20%OTHER

Source: Flurry 2014

Google Confidential and Proprietary

86%

14%SITES

APPS

14%

40%GAMES

& ENT.

28%SOCIAL

20%OTHER 66%

SITES

6%APPS

28%SITES &

APPS

PRIMARY CHANNEL FOR COMMERCIAL TASKS

USER TIME SPENTON MOBILE DEVICES

Source: Flurry 2014

Google Confidential and Proprietary

Where do you fit?

Google Confidential and Proprietary

95% of apps are abandoned within a month

Google Confidential and Proprietary

82% of apps in app stores are “zombies”

Google Confidential and Proprietary

69% of mobile developers are below the “poverty line”

Google Confidential and Proprietary

Google Confidential and Proprietary

In 2014 Google paid out $7B to developers

Google Confidential and Proprietary

76% of app revenue* comes from games

* consumer mobile app revenue

Google Confidential and Proprietary

Where to start?

Google Confidential and ProprietaryVisionMobile, Developer Economics, Q3 2014

Only 21% of developers deploy analytics solution

Google Confidential and Proprietary

Understand user behavior

Identify roadblocks

Apply data-driven tactics

Google Confidential and Proprietary

ARPU - understand how much to spend on user acquisition

Google Confidential and Proprietary

Coming Soon

LTV - analyze long-time-value (LTV) of your users

Google Confidential and Proprietary

Why advertising?

Google Confidential and Proprietary

24% of users download apps while using

other apps

Google/Parks Associates, 2014

24% of users download apps while using other apps

Google Confidential and Proprietary

Reached level 5

Avg 3 mins per session

Spent $10 past 30 days

Audience Builder

Google Confidential and Proprietary

New

3% of usersengaged & loyal

97% casual players

IAP House Ads to spenders

Regular ads to everyone else

Google Confidential and Proprietary

Network D

Network C

Network E

Network B

Network A

Google Confidential and Proprietary

Go! Develop! Make money!