2 gauri conference master1

Post on 09-Apr-2017

172 views 0 download

Transcript of 2 gauri conference master1

Discover how insightful Customer Journey Mapping leverages Digital Transformation

“Bridging Technology and Process To Optimise Customer Engagement” Gauri

Charles Powiesnik Customer Engagement Consultant, Gauri Ltd3/12/15

Customer Journey

Why Customer Journeys ?

Leveraging Digital Transformation

Conversion, LoyaltySustainable Profit

Vendor Customer

There’s Always a

Gap !

Vendor Customer

Vendor Customer

TheEngagement Gap

The Real Problem?

Missing Insights of the Customer Journey …

Customer Engagement Formula

Be The CustomerMap the Customer JourneyGet Curious Seek Brutal FeedbackInnovate & Invent

Customer Engagement Formula

Be The Customer..

Map the Customer Journey

Customer Journey

Touchpoints

Add Emotion …Moments of

Truth

Your Engagement

Evaluated

This is the Value Architecture of

Customer Engagement

Get Curious

Value Derailers

Value Drivers

Seek Out Brutal Feedback

Value Enablers Value

Accelerators

Innovate and Invent

Kabbage

Loan 5,000x Faster

Leave the Competition

Behind with re invented

engagement

Sprite Zero India

Sprite Zero B2B…B2B2C

Be The CustomerMap the Customer JourneyBe Curious to Unlock ValueSeek Brutal FeedbackInnovate & Invent

Customer Engagement Formula

Let’s Share Your Customers JourneyComplete the Survey

at

Gauri Invitation

http://iserve.ingenium-ids.org/s/e1exuknxxk/%5Brecord%5D

Thank You Gauri’s Engagement model Takes You & Your Customer

Further

Contact Charles at Gauri on07739 638 831

charles.powiesnik@gauri.com