Post on 11-Jan-2017
15 LEAD & CUSTOMER
ACQUISITON HACKS
HACK #1
Create an irresistible offer you can give to website visitors for FREE in exchange for their contact information.
HACK #2
Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.
HACK #3
Explainer videos can increase conversions by catering to your visitors’ short attention spans with visual learning.
HACK #4
Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.
HACK #5
Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.
HACK #6
Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.
HACK #7
Use benefit-rich, action oriented copy that encourages people to take action and opt-in.
HACK #8
Directly address your prospects objections by including specific answers to questions they might have.
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I’M BETTING IT’S NOT There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER
HACK #9
When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.
HACK #10
Use an exit pop-up with a lead magnet (Hack #1) to convert people who are about to leave your website.
HACK #11
A/B test different versions of your site to discover the best performing versions to increase conversions.
HACK #12
Use “content upgrades” to offer exclusive, lead magnets on your high-traffic blog posts in exchange for visitor emails.
HACK #13
With over 50% of all internet traffic coming from mobile devices, your website needs to be optimized for them.
HACK #14
Use testimonials and case studies to build credibility by proving that your product/service delivers results.
HACK #15
Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.
ADVANCED BONUS HACK #1
Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)
ADVANCED BONUS HACK #2
Remind people who didn’t convert on your site with retargeting ads to bring them back to opt-in forms.
Is all your blogging, twee2ng and inbound marke2ng paying off?
I’M BETTING IT’S NOT There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER