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Leadwurks- Lead Generation and clients acquisition
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Transcript of Leadwurks- Lead Generation and clients acquisition
Online Lead Generation, Cultivation and Conversion
By Stefano MongardiOnline Marketing Consultant
USAWeb – Leadwurks.it
Topics
• Online lead generation - key to scalability
• The three Cs of success
• Define sales cycle
• Tools & Best practices
(c) Leadwurks.it – Stefano Mongardi
Website
Business Cards
Brochures & Booklets
Price Quotes & Proposals
Your Website
Current Clients
New Prospects
Partners & Resellers
Your Website
Social Media Sites
Search Engines &
Directories
E-Mails
Your web presence is your only 24/7 representative
Online Lead Generationkey to scalability
(c) Leadwurks.it – Stefano Mongardi
Online Lead Generationkey to scalability
• 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. According to Forrester Research
• 58% of visitors experiencing usability problems on a web site don't return According to Forrester Research
• $25 billion is lost every year due to web site usability issues According to Zona Research
• The average e-commerce site could increase its sales by 79% with a usability redesign According to useit.com
(c) Leadwurks.it – Stefano Mongardi
Other numbers…
• Online Advertising is projected to grow to $40.5 billion in 2014
• Business spending on video will reach $8.3 billion by 2015.
• B2B firms will spend $54m on social media marketing in 2014
• Email marketing spend will balloon to $2 billion in 2014.
• Social media use in US Companies is expected to increase to 88% in 2012
(c) Leadwurks.it – Stefano Mongardi
Online Lead Generationkey to scalability
• A steady stream of qualified sales leads allows for:
A better yard stick to measure the performance of your marketing campaign (ROI)
Refine and optimize your marketing campaigns to target better leads
Tests the performance of your in-house sales team – a score board Scale your sales revenue business model
(c) Leadwurks.it -Stefano Mongardi
The Three Cs of Lead Generation
Clicks Captures Cultivation
(c) Leadwurks.it -Stefano Mongardi
Clicks
Getting the ClicksOnline Marketing Overview
(c) Leadwurks.it -Stefano Mongardi
Search Engine
Optimization
Social Media Marketing
Pay-Per-Click
Campaigns
E-mail Marketing
Content Marketing
Mobile
Marketing
Getting the ClicksPPC vs. SEO
PPC:• Geo Target• Profile Target• Create Call-to-action ads• See what’s working for your competitors
SEO:• SEO has highly residual ROI long term with stabilized rankings PromotionWorld.com
• Organic results contain higher level of trust and credibility afforded by SEO PromotionWorld.com
• Prolonged SEO life-cycle yields consistent performance in conversion PromotionWorld.com
• Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year) PromotionWorld.com
(c) Leadwurks.it -Stefano Mongardi
Capturing LeadsWebsite & Landing Page Optimization
(c) Leadwurks.it -Stefano Mongardi
Capturing LeadsAdvanced Analytics
(c) Leadwurks.it -Stefano Mongardi
Cultivating LeadsFollow-up!
Call
Direct Mail
Promo Item
Re-marketing
Event Invitation
(c) Leadwurks.it -Stefano Mongardi
Define your sales cycle
Introduction
Presentation
Persuasion
Comparison
Popularity & Credibility
Decision
(c) Leadwurks.it -Stefano Mongardi
Automate Follow-ups
(c) Leadwurks.it -Stefano Mongardi
The Web All Covered with USAWeb 360°
(c) Leadwurks.it – Stefano Mongardi
Web LEADS
Web ORGANIC
Web Video
Web Design
Web Solutions
Web 360°
History of Innovations
Recent Recognitions
Official Technology Partners
Contact me for a call or a meeting!
Stefano MongardiOnline Marketing [email protected]+39 393 200 4 200www.usaweb.netwww.leadwurks.it
(c) Leadwurks.it -Stefano Mongardi