Post on 06-Jun-2020
Career Professionals of Canada
(866) 896-8768
info@CareerProCanada.ca
WEBSITE: CareerProCanada.ca
COURSES: CareerProCourse.ca
MEMBERS: CareerProCanada.org
10 Smart Strategies
to Get Your Clients
Noticed on LinkedIn
A presentation by Kristin Vandegriend
Career Story
Career Professionals of CanadaSharon Graham
Executive DirectorSharon@CareerProCanada.ca
Webinar Settings
▪ Audio Settings
▪ Chat
▪ Raise Hand
▪ Q&A
All rights reserved. This webinar and the material within is protected by copywrite. You may not transmit or reproduce this material without the express approval of Career Professionals of Canada (CPC).
Kristin Vandegriendwww.careerstory.ca
10 Smart Strategies
to Get Your Clients Noticed on LinkedIn
Add Picture
Agenda
Strategy Content Engagement
1. Market the value of LinkedIn
• Verification and Credibility
• Creating Visibility
• Motivation, Story, & Passion (Who Are You?)
2. Develop a customized strategy
1.Purpose
2.Goal(s)
3.Audience
4.Voice
5.Content
Purpose
Goals
Audience
Voice
Content
Purpose
Why do they do what they do?
What keeps them going?
What’s their story?
Purpose
Goals
Audience
Voice
Content
Goals
Open up new career opportunities?
Find customers?
Build professional credibility?
Land contracts?
Find affiliate partners?
Create brand awareness?
Invest in their network?
Purpose
Goals
Audience
Voice
Content
Obvious or Not?
How public does your client want their
goals to be?
• Sleuth mode
• Open to opportunity
• Public
Audience
Employers
Networking connections
Customers
Industry experts
Referral partners
What matters to their audience?How does their audience speak?
Purpose
Goals
Audience
Voice
Content
Voice
How does your client speak? Are they focused, relatable, informative, driven, community-minded, positive, humorous?
How does your client’s industry speak?
Purpose
Goals
Audience
Voice
Content
3. Gather the right information
3. Gather the right information
Summary Analysis
Years of experience
Area of specialization or expertise
Top 5 tasks
Who they serve
Selected achievements
Awards
Way to contact
Putting together their story
Crafting the Narrative
How do you do your work well?
What do you love to do?
What drew you to this work?
What motivates you in the morning?
How would people describe you?
What are you most proud of?
Putting together their story
Write the profile with a future-focused approach –write it so new people can find you!- Adrienne Tom, Chief Resume Strategist at Career Impressions
4. Write an attention-grabbing summary
Recruiter Insights
Organize content
Use SEO principles (job title, hard skills, location)
Build a narrative – connect the dots
Communicate motivation, passion, interest, values
Social tone
Personality + professionalism
Industry language + keywords
Her “Why”
Background Summary
Keywords
Call to Action
Summary
Motivation/Interest
Keywords
Selected Skills
Her “Why”
Background Summary
Selected Achievements
Call to Action
5. Create a captivating headline
Job Titles, Current Company, Taglines
• Marketing Specialist in Tech || Wordsmith || Always Learning
• People & Culture Specialist at Vancouver Tech - Helping people love their job!
• Canada's Top Employee Health, Benefits & Pensions Strategist. Making a difference
people love.
• Professional Services Consultant + Systems Analyst, Achieving Business Objectives
through Software Implementation
• Co-Founder & CEO of Blackbird Consulting. | Speaker | Culture Creator | Leadership
Development Specialist & Coach
• Marketing Professional Specializing in Corporate Giving and Fundraising, Seeking
Entry-Level Position
• Trusted Career Strategist + Outplacement Specialist + Writer and Speaker + Award-
Winning Resume Expert
Open to Opportunity: Does this market the client?
5. Create a captivating headline
6. Compose the experience section
Align with the resume – why copy and paste?
Expand on resume content –share the story
Humanize your experience
Entrepreneur
7. Build a complete profile
Skills & Endorsements Recommendations
Aim for “All Star” Status
Professional photos
Headshot
Background Photo
Open Candidate
8. Choose the right network building strategy
Static User Engaged User
✓ Professional Web Presence
✓ Credibility✓ Verification
✓ Personal Brand✓ True Network ✓ Attract Employers,
Clients, Industry Leaders
8. Choose the right network building strategy
NetworkBuilderAccept anyone
who you think you
can get to know.
Quality Control
Accept only who you know
More searchable
Connection Requests
Keep it simple
Alumni Finder
9. Understand the ground rules
Filter 1: Assessed as Spam, Low Quality or Good to Go
Filter 2: Temporary Posting to see Audience Engagement
Filter 3: Network Engagement -Shows Up More
Filter 4: Viral Content
10. Gain visibility
Filter 4: Viral Content
Good Content
✓ Varied mediums including video and images
✓ Long-form story
✓ Keywords / hashtags
✓ Local events/ pictures
Purpose
Goals
Audience
Voice
Content
10. Gain visibility
Filter 4: Viral Content
Actions:
✓ Publish articles to LinkedIn
✓ Comment on articles
✓ Tag people in your posts
✓ Comment on your own content (timing matters)
10. Gain visibility
Filter 4: Viral Content
Tips:
✓ Find good timing – Tues, Wed, Thurs
✓ Engagement pods
✓ Native content is prioritized
✓ Log in regularly to avoid being labeled as dormant
BONUS: For LinkedIn Writers
Set Boundaries from the Start
• What will you deliver on?
• What extras will you provide?
• How will you deliver it?
BONUS: For LinkedIn Writers
Providing Content
• Cannot enter due to LinkedIn policy
• Look to demonstrate value through education
• Give insight into other sections you aren’t writing on.
QUESTIONS?
Career Professionals of Canada
(866) 896-8768
info@CareerProCanada.ca
WEBSITE: CareerProCanada.ca
COURSES: CareerProCourse.ca
MEMBERS: CareerProCanada.org
THANK YOU!