Career Professionals of Canada

(866) 896-8768

info@CareerProCanada.ca

WEBSITE: CareerProCanada.ca

COURSES: CareerProCourse.ca

MEMBERS: CareerProCanada.org

10 Smart Strategies

to Get Your Clients

Noticed on LinkedIn

A presentation by Kristin Vandegriend

Career Story

Career Professionals of CanadaSharon Graham

Executive DirectorSharon@CareerProCanada.ca

Webinar Settings

▪ Audio Settings

▪ Chat

▪ Raise Hand

▪ Q&A

All rights reserved. This webinar and the material within is protected by copywrite. You may not transmit or reproduce this material without the express approval of Career Professionals of Canada (CPC).

Kristin Vandegriendwww.careerstory.ca

10 Smart Strategies

to Get Your Clients Noticed on LinkedIn

Add Picture

Agenda

Strategy Content Engagement

1. Market the value of LinkedIn

• Verification and Credibility

• Creating Visibility

• Motivation, Story, & Passion (Who Are You?)

2. Develop a customized strategy

1.Purpose

2.Goal(s)

3.Audience

4.Voice

5.Content

Purpose

Goals

Audience

Voice

Content

Purpose

Why do they do what they do?

What keeps them going?

What’s their story?

Purpose

Goals

Audience

Voice

Content

Goals

Open up new career opportunities?

Find customers?

Build professional credibility?

Land contracts?

Find affiliate partners?

Create brand awareness?

Invest in their network?

Purpose

Goals

Audience

Voice

Content

Obvious or Not?

How public does your client want their

goals to be?

• Sleuth mode

• Open to opportunity

• Public

Audience

Employers

Networking connections

Customers

Industry experts

Referral partners

What matters to their audience?How does their audience speak?

Purpose

Goals

Audience

Voice

Content

Voice

How does your client speak? Are they focused, relatable, informative, driven, community-minded, positive, humorous?

How does your client’s industry speak?

Purpose

Goals

Audience

Voice

Content

3. Gather the right information

3. Gather the right information

Summary Analysis

Years of experience

Area of specialization or expertise

Top 5 tasks

Who they serve

Selected achievements

Awards

Way to contact

Putting together their story

Crafting the Narrative

How do you do your work well?

What do you love to do?

What drew you to this work?

What motivates you in the morning?

How would people describe you?

What are you most proud of?

Putting together their story

Write the profile with a future-focused approach –write it so new people can find you!- Adrienne Tom, Chief Resume Strategist at Career Impressions

4. Write an attention-grabbing summary

Recruiter Insights

Organize content

Use SEO principles (job title, hard skills, location)

Build a narrative – connect the dots

Communicate motivation, passion, interest, values

Social tone

Personality + professionalism

Industry language + keywords

Her “Why”

Background Summary

Keywords

Call to Action

Summary

Motivation/Interest

Keywords

Selected Skills

Her “Why”

Background Summary

Selected Achievements

Call to Action

5. Create a captivating headline

Job Titles, Current Company, Taglines

• Marketing Specialist in Tech || Wordsmith || Always Learning

• People & Culture Specialist at Vancouver Tech - Helping people love their job!

• Canada's Top Employee Health, Benefits & Pensions Strategist. Making a difference

people love.

• Professional Services Consultant + Systems Analyst, Achieving Business Objectives

through Software Implementation

• Co-Founder & CEO of Blackbird Consulting. | Speaker | Culture Creator | Leadership

Development Specialist & Coach

• Marketing Professional Specializing in Corporate Giving and Fundraising, Seeking

Entry-Level Position

• Trusted Career Strategist + Outplacement Specialist + Writer and Speaker + Award-

Winning Resume Expert

Open to Opportunity: Does this market the client?

5. Create a captivating headline

6. Compose the experience section

Align with the resume – why copy and paste?

Expand on resume content –share the story

Humanize your experience

Entrepreneur

7. Build a complete profile

Skills & Endorsements Recommendations

Aim for “All Star” Status

Professional photos

Headshot

Background Photo

Open Candidate

8. Choose the right network building strategy

Static User Engaged User

✓ Professional Web Presence

✓ Credibility✓ Verification

✓ Personal Brand✓ True Network ✓ Attract Employers,

Clients, Industry Leaders

8. Choose the right network building strategy

NetworkBuilderAccept anyone

who you think you

can get to know.

Quality Control

Accept only who you know

More searchable

Connection Requests

Keep it simple

Alumni Finder

9. Understand the ground rules

Filter 1: Assessed as Spam, Low Quality or Good to Go

Filter 2: Temporary Posting to see Audience Engagement

Filter 3: Network Engagement -Shows Up More

Filter 4: Viral Content

Social selling index

https://www.linkedin.com/sales/ssi

Social selling index

https://www.linkedin.com/sales/ssi

10. Gain visibility

Filter 4: Viral Content

Good Content

✓ Varied mediums including video and images

✓ Long-form story

✓ Keywords / hashtags

✓ Local events/ pictures

Purpose

Goals

Audience

Voice

Content

10. Gain visibility

Filter 4: Viral Content

Actions:

✓ Publish articles to LinkedIn

✓ Comment on articles

✓ Tag people in your posts

✓ Comment on your own content (timing matters)

10. Gain visibility

Filter 4: Viral Content

Tips:

✓ Find good timing – Tues, Wed, Thurs

✓ Engagement pods

✓ Native content is prioritized

✓ Log in regularly to avoid being labeled as dormant

BONUS: For LinkedIn Writers

Set Boundaries from the Start

• What will you deliver on?

• What extras will you provide?

• How will you deliver it?

BONUS: For LinkedIn Writers

Providing Content

• Cannot enter due to LinkedIn policy

• Look to demonstrate value through education

• Give insight into other sections you aren’t writing on.

QUESTIONS?

Career Professionals of Canada

(866) 896-8768

info@CareerProCanada.ca

WEBSITE: CareerProCanada.ca

COURSES: CareerProCourse.ca

MEMBERS: CareerProCanada.org

THANK YOU!