10 Metrics You Need to Be Tracking

Neil PatelKISSmetrics

1. How unique is a visitor?

How unique is a visitor?

Having multiple computers is common. So a unique visitor is

not unique anymore.

Why not track people?

One way to track people is to tie IP

addresses to login credentials.

Why not track people?

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy

Some people need time before they buy

People can visit your site a few times

before they purchase. So you have to

analyze all entry sources.

Better tracking equals higher ROI

Tracking the first entry source helps you

calculate a more accurate ROI on your

marketing efforts.

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy--------------------------------------------------------

3. Get targeted feedback

Get targeted feedback

Getting feedback from all of the people

that visit your website is useless because

many of those people aren’t your ideal

customer.

Never stop asking questions

People can change their minds, so

sometimes it is wise to ask them the

same or similar questions over again.

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy--------------------------------------------------------

3. Get targeted feedback--------------------------------------------------------

4. Who’s engaging?

Who’s engaging?

Not all people will engage with your

website. Find the traffic sources that are

causing engaged users and go after

them.

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy--------------------------------------------------------

3. Get targeted feedback--------------------------------------------------------

4. Who’s engaging?--------------------------------------------------------

5. Event tracking

Event tracking

Don’t just track what people are doing

on your website, but track what different people like.

Installing event tracking

_trackEvent(category, action, optional_label, optional_value)

pageTracker._trackEvent('Videos', 'Play', 'Gone With the Wind');

pageTracker._trackEvent('Videos', 'Pause', 'Gone With the Wind');

pageTracker._trackEvent('Videos', 'Stop', 'Gone With the Wind');

pageTracker._trackEvent('Videos', 'Downloaded', 'Gone With the

Wind');pageTracker._trackEvent('Downloads', 'PDF',

'/salesFormsorderForm1.pdf');

Events give you visibility

A good way to find out if users like

a specific feature set on your website or

in your application is to track them.

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy--------------------------------------------------------

3. Get targeted feedback--------------------------------------------------------

4. Who’s engaging?--------------------------------------------------------

5. Event tracking--------------------------------------------------------

6. Real conversion rate

Real conversion rate

Conversion tracking doesn’t end when

someone signs up. Free users can

convert into paid users, so you need to

track where free users originally came

from.

Here’s what I track

• Where people first came from• What did they do before they

converted into a paid customer.

• How long before they started paying

1. How unique is a visitor?--------------------------------------------------------

2. Some people need time before they buy--------------------------------------------------------

3. Get targeted feedback--------------------------------------------------------

4. Who’s engaging?--------------------------------------------------------

5. Event tracking--------------------------------------------------------

6. Real conversion rate--------------------------------------------------------

7. Cancellations

Cancellations

It’s harder to make money than it is to

save it. Focus on reducing your churn as

much as possible.

Cancellations

cancellation

Cancellations

Once you know who is cancelling, you

can work on finding out why through

surveying and fix it.

7. Cancellations--------------------------------------------------------

8. Life Time Value

Life Time Value

It’s ok to lose money in the short run as

long as you make it up in the long run.

Life Time Value

7. Cancellations--------------------------------------------------------

8. Life Time Value--------------------------------------------------------

9. Co-hort Analysis

Co-hort Analysis

Just because your numbers are going, it

doesn’t mean they are going up. The only

way you can really find out if things are

going well is through co-horts.

Co-hort Analysis

7. Cancellations--------------------------------------------------------

8. Life Time Value--------------------------------------------------------

9. Co-hort Analysis--------------------------------------------------------

10.Segment Your Uses

Segment Your Users

Don’t treat all of your users and customers the same. Segment

them into buckets to offer them a more personalized experience.

Segment Your Users

SlidesHave questions? Contact me!

Neil Patel(562) 292-3834npatel@kissmetrics.comkissmetrics.comquicksprout.com