10 Metrics You Need to Be Tracking
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10 Metrics You Need to Be Tracking Neil Patel KISSmetrics
description
Neil is the co-founder of 2 Internet companies. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 he was named one of the top influencers on the web according to the Wall Street Journal.
Transcript of 10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
Neil PatelKISSmetrics
1. How unique is a visitor?
How unique is a visitor?
Having multiple computers is common. So a unique visitor is
not unique anymore.
Why not track people?
One way to track people is to tie IP
addresses to login credentials.
Why not track people?
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy
Some people need time before they buy
People can visit your site a few times
before they purchase. So you have to
analyze all entry sources.
Better tracking equals higher ROI
Tracking the first entry source helps you
calculate a more accurate ROI on your
marketing efforts.
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy--------------------------------------------------------
3. Get targeted feedback
Get targeted feedback
Getting feedback from all of the people
that visit your website is useless because
many of those people aren’t your ideal
customer.
Never stop asking questions
People can change their minds, so
sometimes it is wise to ask them the
same or similar questions over again.
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy--------------------------------------------------------
3. Get targeted feedback--------------------------------------------------------
4. Who’s engaging?
Who’s engaging?
Not all people will engage with your
website. Find the traffic sources that are
causing engaged users and go after
them.
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy--------------------------------------------------------
3. Get targeted feedback--------------------------------------------------------
4. Who’s engaging?--------------------------------------------------------
5. Event tracking
Event tracking
Don’t just track what people are doing
on your website, but track what different people like.
Installing event tracking
_trackEvent(category, action, optional_label, optional_value)
pageTracker._trackEvent('Videos', 'Play', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Pause', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Stop', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Downloaded', 'Gone With the
Wind');pageTracker._trackEvent('Downloads', 'PDF',
'/salesFormsorderForm1.pdf');
Events give you visibility
A good way to find out if users like
a specific feature set on your website or
in your application is to track them.
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy--------------------------------------------------------
3. Get targeted feedback--------------------------------------------------------
4. Who’s engaging?--------------------------------------------------------
5. Event tracking--------------------------------------------------------
6. Real conversion rate
Real conversion rate
Conversion tracking doesn’t end when
someone signs up. Free users can
convert into paid users, so you need to
track where free users originally came
from.
Here’s what I track
• Where people first came from• What did they do before they
converted into a paid customer.
• How long before they started paying
1. How unique is a visitor?--------------------------------------------------------
2. Some people need time before they buy--------------------------------------------------------
3. Get targeted feedback--------------------------------------------------------
4. Who’s engaging?--------------------------------------------------------
5. Event tracking--------------------------------------------------------
6. Real conversion rate--------------------------------------------------------
7. Cancellations
Cancellations
It’s harder to make money than it is to
save it. Focus on reducing your churn as
much as possible.
Cancellations
cancellation
Cancellations
Once you know who is cancelling, you
can work on finding out why through
surveying and fix it.
7. Cancellations--------------------------------------------------------
8. Life Time Value
Life Time Value
It’s ok to lose money in the short run as
long as you make it up in the long run.
Life Time Value
7. Cancellations--------------------------------------------------------
8. Life Time Value--------------------------------------------------------
9. Co-hort Analysis
Co-hort Analysis
Just because your numbers are going, it
doesn’t mean they are going up. The only
way you can really find out if things are
going well is through co-horts.
Co-hort Analysis
7. Cancellations--------------------------------------------------------
8. Life Time Value--------------------------------------------------------
9. Co-hort Analysis--------------------------------------------------------
10.Segment Your Uses
Segment Your Users
Don’t treat all of your users and customers the same. Segment
them into buckets to offer them a more personalized experience.
Segment Your Users
