XI 2014 Laure de Carayon

#10    China’s  Digital  

Trends      

« Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to the one-child policy…that’s why the Chinese are looking to hang out with friends on social media. These friends act as a filter as well as curators » Sam Flemming, Ceo & Founder, CIC

#1 Hyper socialization

« It’s either e-commerce or no commerce in the future in China » Tony Chen, CDO, China&Taiwan, GroupM, China

#2 Shoppermania 24/7

#2 Shoppermania 24/7

No Limits

#2 Shoppermania

No Limits

#2 Shoppermania

Going Rural #2 Shoppermania

h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be  

Socialized #2 Shoppermania

Socialized #2 Shoppermania

« View and Buy »

#2 Shoppermania

«Haitao» #2 Shoppermania

“Chinese designers are equally entrepreneurs than they are artists. Many of them are really ambitious – they don’t just want to be appreciated, they want to win. They want to be the next Evisu, Converse or Diesel; not just in China, but in a global context. They have the knowledge and access to succeed quickly, or fail quickly and try again. Natasia Guo, Yetang Co-Founder

Niche is Now #3 Sophistication+

Second hand #4 Value For Money

Lifestyle #5 Mobilization Forward

Kuaidi Dache Didi Dache

Utility, Conveniency #5 Mobilization Forward

#5 Mobilization Forward

Payment

#5 Mobilization Forward

Payment

#5 Mobilization Forward

Payment

#5 Mobilization Forward

Payment

#5 Mobilization Forward

CRM

O2Ooooooo

“O2O is the biggest pie in e-commerce … this is just the beginning” Wang Jianlin, Chairman of Wanda

#5 Mobilization Forward

#6 Crowdfunding

#7 Online Finance

#8 Online Entertainment

TV is « passé »

#9 Tech Tectonic Plates

Smart Technology

Baidu  Kuaisou  Wearable  headset  

#9 Tech Tectonic Plates

Smart Technology

#9 Tech Tectonic Plates

Baidu Bike

#9 Tech Tectonic Plates

h4ps://www.youtube.com/watch?v=Gpt59iOe8-­‐Y#acRon=share  

#9 Tech Tectonic Plates Wearables

#9 Tech Tectonic Plates Misfit Shine US

#10 From Sales to Economic Empires

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