10 China's Digital Tends
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Transcript of 10 China's Digital Tends
XI 2014 Laure de Carayon
#10 China’s Digital
Trends
« Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to the one-child policy…that’s why the Chinese are looking to hang out with friends on social media. These friends act as a filter as well as curators » Sam Flemming, Ceo & Founder, CIC
#1 Hyper socialization
« It’s either e-commerce or no commerce in the future in China » Tony Chen, CDO, China&Taiwan, GroupM, China
#2 Shoppermania 24/7
#2 Shoppermania 24/7
No Limits
#2 Shoppermania
No Limits
#2 Shoppermania
Going Rural #2 Shoppermania
h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be
Socialized #2 Shoppermania
Socialized #2 Shoppermania
« View and Buy »
#2 Shoppermania
«Haitao» #2 Shoppermania
“Chinese designers are equally entrepreneurs than they are artists. Many of them are really ambitious – they don’t just want to be appreciated, they want to win. They want to be the next Evisu, Converse or Diesel; not just in China, but in a global context. They have the knowledge and access to succeed quickly, or fail quickly and try again. Natasia Guo, Yetang Co-Founder
Niche is Now #3 Sophistication+
Second hand #4 Value For Money
Lifestyle #5 Mobilization Forward
Kuaidi Dache Didi Dache
Utility, Conveniency #5 Mobilization Forward
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
CRM
O2Ooooooo
“O2O is the biggest pie in e-commerce … this is just the beginning” Wang Jianlin, Chairman of Wanda
#5 Mobilization Forward
#6 Crowdfunding
#7 Online Finance
#8 Online Entertainment
TV is « passé »
#9 Tech Tectonic Plates
Smart Technology
Baidu Kuaisou Wearable headset
#9 Tech Tectonic Plates
Smart Technology
#9 Tech Tectonic Plates
Baidu Bike
#9 Tech Tectonic Plates
h4ps://www.youtube.com/watch?v=Gpt59iOe8-‐Y#acRon=share
#9 Tech Tectonic Plates Wearables
#9 Tech Tectonic Plates Misfit Shine US
#10 From Sales to Economic Empires
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