Post on 25-Dec-2015
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Objectives
To learn the history and application of marketing education.
To explore the mission and purpose of DECA.
To investigate national DECA programs and competitive events
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What IS DECA?
A national association of marketing students
A co-curricular organization available for students who are interested in the following:– hospitality– finance– sales and service– advertising– business management – entrepreneurship
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Civic Consciousness
Includes the following:– improving local communities through service – understanding and appreciating civic
responsibilities– supporting charitable and
community causes, such as:• Muscular Dystrophy Association• Race for the Cure • Make-A-Wish Foundation
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Leadership Development
Includes the following:– serving as a local, state or national officer– participating in leadership activities or training– attending regional and state conferences– practicing teamwork, communication skills
and goal setting– planning and organizing meetings, activities
and service projects
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Social Intelligence
Emphasizes the role of networking and social interactionTeaches the importance of interpersonal and business skills– social intelligence activities
could include:• a regional DECA dance• a professional etiquette dinner• chapter socials and activities• a DECA “sports night” at the local stadium
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Vocational UnderstandingRefers to career-based concepts and knowledge
Encourages students to learn applicable marketing skills
Activity ideas may include:– participating in on-the-job training – managing a school store/enterprise– recruiting guest speakers– participating in competitive DECA events– planning a business field trip
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Interesting Facts
DECA’s official colors are blue and gold
DECA was founded in 1946 as the Distributive Educational Club of America; It later expanded into “An Association of Marketing Students”
86% of DECA members will pursue postsecondary education
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DECA Membership
DECA has over 180,000 members worldwide
DECA operates in all 50 states plus Puerto Rico, the District of Columbia, Guam, the Virgin Islands, Canada, Mexico and Germany
There are nearly 5,000 marketing classes taught in the United States
Alumni, college and professional memberships are also available
Members pay minimal costs for dues each year
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Organizational Structure
The national DECA organization is divided into four regions:– North Atlantic Region– Central Region – Southern Region – Western Region
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National Organization
DECA is governed by a National Board of Directors which includes students officers, advisors, sponsors and staff members
A national DECA president is elected by members each year at the International Career Development Conference
A Vice President is also elected from each of the four national regions
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Local Organization
Each state is governed by a president and a variety of elected and appointed student officers
Each school or local chapter also selects officers to serve in a variety of capacities, such as:– Public Relations Vice President– Activities Vice President – Treasurer– Secretary– Web Master
President: Elizabeth Phinney
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Oversees entire chapter including members and officers.
3rd year Marketing and DECA member.
Advanced to State two years in a row.
Enrolled in 5th period Fashion Marketing.
Vice President: Casandra Castro
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Oversees chapter with President including members and officers.
2nd year Marketing and DECA member.
Advanced to State last year.
Enrolled in 1st period Marketing Dynamics
Secretary: Sandra Torres
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Documents everything and keeps track of all DECA records.
2 year in Marketing and DECA.
Advanced to State Competition last year.
Enrolled in 2nd period Marketing Dynamics
Treasurer: Jason Castillo
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Keeps track of all money
Keeps inventory of all products/supplies.
Deposits all money to business office
Informs us if we have money to spend
Tracks all fundraisers.
1st year Marketing student and DECA member.
Parliamentarian: Rebeca Hidalgo
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Enforces DECA Law and Rules
Enrolled in 5th period Fashion Marketing
3rd year Marketing and DECA member.
Attended State competition the last two years.
Historian: Paulina Flores
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Accounts for all pictures and video of event, creates scrap book.
Enrolled in 2nd period Marketing Dynamics.
3rd year Marketing and DECA member.
Work at State Farm Insurance
Reporter: Victoria Compean
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Responsible for informing the school community and DECA members of all events.
Works closely with all media to ensure the DECA image is protected and well portrayed.
Enrolled in 2nd period Marketing Dynamics
Community Service Chair: Diana Howell
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Plans and organizes all community service projects for our DECA chapter.
Enrolled in 5th period Fashion Marketing.
Special Events Chair: Christy Rodriguez
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Plans and organizes all DECA events.
Pass and present all ideas through Christy.
Enrolled in 5th period Fashion Marketing.
DECA Graduation Cords
Apply to students from grades 10-12.
Must meet requirements every year in Marketing and DECA.
Review guidelines.
You can do it!!!!
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DECA Dimensions
Is the official DECA magazine
Is a quarterly publication, FREE for every DECA member
Is filled with innovative and easy-to-read information about job skills, leadership development, college preparation and civic consciousness
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National Sponsors
Businesses and corporate executives from more than 65 major companies and colleges provide resources, support and job opportunities for DECA members
Check with your local school or advisor for information about specific DECA sponsors available in your community
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Scholarship Opportunities
$250,000 in DECA scholarships are awarded annually Scholarships may be awarded on the basis of leadership, professional skill, DECA involvement, community service, academic excellence, etc. Examples include the following:
– Harry A. Applegate Scholarship- for DECA members who plan to pursue a degree in marketing, entrepreneurship or management
– Marriott Scholarship- for members interested in a career in hospitality or hotel management
– NAPA Scholarship- for students interested in the automotive industry
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Student Events
Leadership conferences
Student competitions
Activities and projects
Monthly Socials
Fashion Show
Football Tailgate
Cook outs
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Leadership Conferences
Regional conferences- are hosted annually by each of the four national regions. Conference attendees participate in interactive workshops and professional presentations which enhance leadership and networking skills
State leadership conferences- provide leadership training and planning experiences for local chapter officers
Local leadership conferences- are often available on the district or school level
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Student Competitions
Are hosted on the local, district, state and national levels
Consist of comprehensive events based on occupational categories and industry-related skills– the top event qualifiers from each state
competition become eligible to attend the International Career Development Conference and vie for prestigious awards and recognition
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Competitive Events Categories
Individual events
Management team decision-making events
Marketing research events
Chapter team events
Marketing representative events
Business, management and entrepreneurship
Specialty and online activities
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Tips for Competition
Become familiar with the performance indicators for each event
Read and study the specific rules and guidelines
Use practice role-plays or mock presentations to help you prepare
Become familiar with general marketing and business concepts
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Additional DECA Activities
District socials
Chapter fundraisers
Community service projects
Business field trips
Workshops and training
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Benefits of DECA
Skill development
Résumé experience
Personal growth and knowledge
Awards and recognition
Prepares you for college and your career.
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Awards & Recognition
The National Marketing Education Honor Award- is a prestigious award for high school seniors who have demonstrated academic excellence and leadership involvement in DECA
The Chapter Awards Program- recognizes individual schools for their efforts in membership, public relations, chapter activities, community service and DECA events
NFIB Young Entrepreneur Award- is presented to students who have entrepreneurial experience working with a family or self-owned business, or who plan to become an entrepreneur
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How to Join
Enroll in a related marketing class
Stop by Monday thru Friday in the DECA room and speak with an officer.
Membership fees are $16 ($8 National and $8 State). Add $9 for your membership shirt.– $16 without shirt– $25 with shirt
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Two Websites
www.deca.org (National Site)
www.texasdeca.org (State Site)
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Types of Marketing Classes
Sports and Entertainment MarketingFashion MarketingMarketing DynamicsPracticum in Marketing Dynamics
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Components of Marketing Education
Functions and Foundations of
Marketing
delivered as classroom instruction
and core curriculum
Work Experience and Training
supplements and enhances classroom learning through job
shadowing, mentoring, internships, class projects, field investigations,
etc.
DECA
complements coursework by providing a practical and competency-
based competitive and professional development outlet