Nick StanhopeCEO

Big problems…Traditional approach

Problem Filter Response

Social or environmental issue

MessageCall to action

Campaign

Behaviours

Information

Target audiences

Feel guiltyDo the right thing!

Be more

responsible

Doing goodis fun!

Make a difference!

Look at what is

really going on

Tangible products & tools

Practical & desirable

Facilitate behaviour change

Our approach

Inter-generational dislocation

Problem Our Filter Response

Inter-generationaldislocation

Tangible

Practical

Desirable

Inter-generational dislocation

?

Historypin

Big problems…What’s coming next?

Big problems…What can it offer archives?

www.historypin.com

nick.stanhope@wearewhatwedo.org