09 Nick Stanhope
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Nick Stanhope CEO
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Speaker Nick Stanhope, We Are What We Do. Conference "Digital agenda för kulturarvet!", 2-3 november 2010. Conference oganiser: ABM-centrum
Transcript of 09 Nick Stanhope
Nick StanhopeCEO
Big problems…Traditional approach
Problem Filter Response
Social or environmental issue
MessageCall to action
Campaign
Behaviours
Information
Target audiences
Feel guiltyDo the right thing!
Be more
responsible
Doing goodis fun!
Make a difference!
Look at what is
really going on
Tangible products & tools
Practical & desirable
Facilitate behaviour change
Our approach
Inter-generational dislocation
Problem Our Filter Response
Inter-generationaldislocation
Tangible
Practical
Desirable
Inter-generational dislocation
?
Historypin
Big problems…What’s coming next?
Big problems…What can it offer archives?
