Post on 31-May-2015
BISG Making Information Pay 2011
May 5, 2011
Madi SolomonPearson plc
Smart Content:the importance of semantics in publishing
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Madi Weland Solomon: semantically enabled
Pearson plc, Director, Content Standards
Independent Consultant
Walt Disney Company, Corporate Nomenclature Taxonomist
Getty Research Institute Project Associate, Standards & Vocabularies
Eli Broad Art Foundation,Curatorial Assistant
Professional Experience
Professional AssociationsBISG Rights Committee ISKO-UKFOCALFIAT/IFTA
Chair of the AMIA Metadata Joint Subcommittee
LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau Contributor to ISAN Best Practices for Audio Visual Works
Personal info
Residence: London, UK
Family husband daughter dog
Interests Visual Art contemporary art Playing Musical instruments piano guitar banjo drums harp Writing short stories
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Agenda
It’s about metadata
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Metamedia The effects of technology on consciousness: our relationship with organisations and data
Coined by McLuhan, Marshall(Understanding Media: The Extensions of Man, 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media
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Metadata as information: Collective shifts in our perception of knowledge
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Books
Dynamic eBooksFlash eBooks
HTML eBooks
Media Evolution at
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iPad appDK Travel Guides
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Smart Content
• Has good metadata (not lots) fit for purpose
• Uses classifications to provide context and aid discoverability • Is structured making it suitable for in-depth analytics
• Enables semantic technologies to cross reference and cross pollinate it with other kinds of content
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What does Smart Content do?
Forges conceptual relationships
It finds you
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Transforming the way we do businesssemantic technologies for content creation
Use concept extracting tools Auto categorise (baseline)Leverage and exploit existing
taxonomies (DBpedia)Groom data in shareable
ontologyAuto-tag assets
Pearson Ed Science Ontology Project
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Subject/Discipline(Science)
Learning Objectives Learner Level
Entity Relationshipsusing RDF and SKOS
Between classes of things
Between entity associations
Between concepts
Permissions of Use
Educational
Standard
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Why do we need it?massive data centres
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• Identification / Authentication• Instantiation • Access and Usage
• Process intelligent searches through a classification system
• Relate language to information objects
• Provide inferred meaning through context
Metadata: object Classification: context
Structured semanticsmakes your content smart
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What’s the ROI?Metadata is expensive
• Automated workflows & efficiencies• Permissions and rights clearances- non manual• Findability, discovery (no more bookstores)• Enables faster business responsiveness • Multi channel product development (standards)• Manages modularity• Allows sophisticated applications to build on it• Information Lifecycle Management (storage)• Agility for new product models
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First steps: how to get started
1. Get your house in order2. Baseline metadata
model
Rapid prototypes• what needs automating?• what needs streamlining?• what needs accelerating?
Image source: Baseline Consulting: http://www.baseline-consulting.com/
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Units to clearNumber of downloads Number of usesRoyalty free contractsBlanket subscription baseUbiquitous distribution rights
Whole BooksMicro contentBundles / Packages / ModulesProduct Platforms Suppt / Enhanced MaterialsCustomized Content Learning ObjectsLearning Systems & SoftwareOn-line toolsDerivative WorksGames
new contentnew business models
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Stable environments
Knowledge Stocks
Knowledge Capture
Explicit Knowledge
Transactions
Zero Sum
Scalable efficiency
From PUSH
Dynamic Environments
New Knowledge Flows
Knowledge Creation
Tacit Knowledge
Positive Sum
Scalable peer sharing
To PULL
Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC
The Big Shift
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Future State: Convergence
Thankyou
Content is no longer a scarcity, attention is.
madi.solomon@pearson.com