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Knowledge from Text

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Context &

Common Sense

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Confiden'al      Luminoso      h1p://lumino.so    

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Confiden'al      Luminoso      h1p://lumino.so    

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Unknown unknowns

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Confiden'al      Luminoso      h1p://lumino.so    

ˆˆ    Language is Creative!

Confiden'al      Luminoso      h1p://lumino.so    

It was really stuffy.

Smelled really musty. Reminds me of a dusty closet.

Was like a wet dog.

It was like it had been shut away for a long time.

Smells like an old house.

Really stale.

It smelled terrible.

ˆˆ    “He allowed me to look at my CAT scan, which was

good, but he didn’t answer each of my

questions.”

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I  went  to  the  grocery  store.  

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Concepts

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Concept-based analytics has…!

•  Shown how reaction to product scent changes with price point.

•  Determined the impact of viral videos •  Discovered if customers noticed an

unannounced in-store policy change •  Matched those who should connect at a

large enterprise software company’s user conference.

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Luminoso boils down text into actionable, justifiable insights.!

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Luminoso boils down text into actionable, justifiable insights.!

…In  every  language  

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Luminoso boils down text into actionable, justifiable insights.!

…In  every  language  

(except  Turkish,  Finnish,  and  Indonesian)  

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ˆˆ    Common Sense Computing!

ˆˆ    A Multilingual Project!

ˆˆ    ConceptNet (Liu et al 2004, Havasi et al 2007)!

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buy groceries

money

MIT Media Lab!

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buy groceries

money

wallet

cook

bank

MIT Media Lab!

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buy  groceries  

money  

wallet  

cook  

bank  

supermarket  

groceries  

buy  

has  verb  

requires  

spend  

takes  o

bject  

produce  

food  part  of  

pocket  

loca'o

n  

building  

person  

expense  

doesn’t  w

ant  

has  

cashier  

company  

has  

is  for  

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MIT Media Lab!

E14-474 - Digital Intuition!conceptnet5.media.mit.edu!

With  Rob  Speer  

ˆˆ    Understand Concepts!

Confiden'al      Luminoso      h1p://lumino.so    

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Digital Intuition

ˆˆ    

Luminoso learns new concepts like you do!

•  Luminoso understands context as well as the words in each comment or review

•  The Insight Engine thinks of the world like a person does – understanding emotions, goals, and desires

•  Luminoso can learn new words or company jargon by seeing how new words are used in context – like you!

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27

Case study: Impact of Color!

ˆˆ    Sports news!

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demo

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Digital Intuition

info@luminoso.com