ˆˆ · ˆˆ "" Language is Creative! Confiden’al***Luminoso*** hp://lumino.so It was really...

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Knowledge from Text

Transcript of ˆˆ · ˆˆ "" Language is Creative! Confiden’al***Luminoso*** hp://lumino.so It was really...

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Knowledge from Text

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Context &

Common Sense

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Confiden'al      Luminoso      h1p://lumino.so    

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Confiden'al      Luminoso      h1p://lumino.so    

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Unknown unknowns

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Confiden'al      Luminoso      h1p://lumino.so    

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ˆˆ    Language is Creative!

Confiden'al      Luminoso      h1p://lumino.so    

It was really stuffy.

Smelled really musty. Reminds me of a dusty closet.

Was like a wet dog.

It was like it had been shut away for a long time.

Smells like an old house.

Really stale.

It smelled terrible.

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ˆˆ    “He allowed me to look at my CAT scan, which was

good, but he didn’t answer each of my

questions.”

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I  went  to  the  grocery  store.  

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Concepts

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Concept-based analytics has…!

•  Shown how reaction to product scent changes with price point.

•  Determined the impact of viral videos •  Discovered if customers noticed an

unannounced in-store policy change •  Matched those who should connect at a

large enterprise software company’s user conference.

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Luminoso boils down text into actionable, justifiable insights.!

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Luminoso boils down text into actionable, justifiable insights.!

…In  every  language  

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Luminoso boils down text into actionable, justifiable insights.!

…In  every  language  

(except  Turkish,  Finnish,  and  Indonesian)  

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ˆˆ    Common Sense Computing!

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ˆˆ    A Multilingual Project!

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ˆˆ    ConceptNet (Liu et al 2004, Havasi et al 2007)!

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buy groceries

money

MIT Media Lab!

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buy groceries

money

wallet

cook

bank

MIT Media Lab!

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buy  groceries  

money  

wallet  

cook  

bank  

supermarket  

groceries  

buy  

has  verb  

requires  

spend  

takes  o

bject  

produce  

food  part  of  

pocket  

loca'o

n  

building  

person  

expense  

doesn’t  w

ant  

has  

cashier  

company  

has  

is  for  

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MIT Media Lab!

E14-474 - Digital Intuition!conceptnet5.media.mit.edu!

With  Rob  Speer  

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ˆˆ    Understand Concepts!

Confiden'al      Luminoso      h1p://lumino.so    

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Digital Intuition

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Luminoso learns new concepts like you do!

•  Luminoso understands context as well as the words in each comment or review

•  The Insight Engine thinks of the world like a person does – understanding emotions, goals, and desires

•  Luminoso can learn new words or company jargon by seeing how new words are used in context – like you!

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Case study: Impact of Color!

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ˆˆ    Sports news!

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demo

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Digital Intuition

[email protected]