?

about me

I am good at …

Working in team

Taking

initiatives

Lear

ning

quic

kly

Marketing

Communication

Public

relati

ons

Networking

My internships

My professional choices were always considered …

Step 1: Learn the basis of marketing in the hospitality industry environment.

I worked as Assistant Marketing Executive for a great brand…

2008

MY MISSIONS

The Essence fashion show: an « Eye on Fashion »

Organize the event

Canvass sponsors

Find entertainment

Winter packages

Design advertising

Create a database of

potential customers

My internships

Then, I decided to see how marketing works in a smaller structure and with a 5-star standardStep 2: work closely with the Marketing Manager and get more responsibilities

I was Assistant Marketing Manager in a Relais & Châteaux property

2010

Create

and promote

new

winter p

ackages

Make sales reports &

analyse them…identify who

are our customers and think

about new opportunities

Manage the website - redesignOrganise the hotel presence

on events

My internships

But marketing in hotel industry is also linked with communication and PR

Step 3: be multitalented!I decided to learn from the expertise of one of the best PR companies in the world…

2011

I currently work as a member of a PR team in Eleven PR NZ, a branch of TBWA. (Omnicom Group)

…But, how this can be interesting for you ?Let me show you…

“The hospitality industry is particularly vulnerable to the social networking phenomenon.”

I learnt how to manage the image of a company on these networks.

“Consumers are turning for travel advice to their friends, and making

decisions based on what’s being said, for good or bad.”

What customers are saying about your hotel? I find information, analyse and also keep an eye on competition.

Goal: Re-evaluate customer’s needs

=> Weekly Social Media Reports

SO

MY FUTURE INTERNSHIP

Last step…

Find intern

ship

6 months (or

more)

Head office

Hotel

|

Paid

Marketing

PR

Interested

?

Now, how I can help you ?

Estelle CASTETS

castets.e@gmail.comestelle.castets@inseec-france.com

Marketing & PR Intern

Hospitality industry