? I am good at … Work ing in team Taking initiati ves Learn ing quick ly Market ing Communi cation...
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Transcript of ? I am good at … Work ing in team Taking initiati ves Learn ing quick ly Market ing Communi cation...
?
about me
I am good at …
Working in team
Taking
initiatives
Lear
ning
quic
kly
Marketing
Communication
Public
relati
ons
Networking
My internships
My professional choices were always considered …
Step 1: Learn the basis of marketing in the hospitality industry environment.
I worked as Assistant Marketing Executive for a great brand…
2008
MY MISSIONS
The Essence fashion show: an « Eye on Fashion »
Organize the event
Canvass sponsors
Find entertainment
Winter packages
Design advertising
Create a database of
potential customers
My internships
Then, I decided to see how marketing works in a smaller structure and with a 5-star standardStep 2: work closely with the Marketing Manager and get more responsibilities
I was Assistant Marketing Manager in a Relais & Châteaux property
2010
Create
and promote
new
winter p
ackages
Make sales reports &
analyse them…identify who
are our customers and think
about new opportunities
Manage the website - redesignOrganise the hotel presence
on events
My internships
But marketing in hotel industry is also linked with communication and PR
Step 3: be multitalented!I decided to learn from the expertise of one of the best PR companies in the world…
2011
I currently work as a member of a PR team in Eleven PR NZ, a branch of TBWA. (Omnicom Group)
…But, how this can be interesting for you ?Let me show you…
“The hospitality industry is particularly vulnerable to the social networking phenomenon.”
I learnt how to manage the image of a company on these networks.
“Consumers are turning for travel advice to their friends, and making
decisions based on what’s being said, for good or bad.”
What customers are saying about your hotel? I find information, analyse and also keep an eye on competition.
Goal: Re-evaluate customer’s needs
=> Weekly Social Media Reports
SO
MY FUTURE INTERNSHIP
Last step…
Find intern
ship
6 months (or
more)
Head office
Hotel
|
Paid
Marketing
PR
Interested
?
Now, how I can help you ?
