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FIRM BUILDINGThe Importance of Management The Importance of Management and Money in Architectureand Money in Architecture

FIRM BUILDINGThe Importance of Management The Importance of Management and Money in Architectureand Money in Architecture

Harold L . Adams FAIA RIBA JIAHarold L . Adams FAIA RIBA JIAHarold L . Adams FAIA RIBA JIAHarold L . Adams FAIA RIBA JIA

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““the perfect compromise candidatethe perfect compromise candidate

- part businessman and part artist”- part businessman and part artist”

Mary McCarthy

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P E O P L E P E O P L E

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What motivates people?What motivates people?

Makes them join? Makes them join? Makes them stay?Makes them stay?

Keeps them interested?Keeps them interested?Keeps them enthused?Keeps them enthused?

~

Specialization

• Collaboration with Experts• Mentoring from Experts• Recognition as an Expert• Don’t just understand the

trends - set them.

• Market Domination

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Diversity

The Ability to:• Experiment in Early Stages

of a Career• Experience New

Geographies• Feel Safe During Downturns

of Specific Markets

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• Protection Through Diversity

• Longevity• Profitability

Stability

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• Competitive Salaries• Bonus Program• Excellent Benefits• Investment in Technology• Investment in New Markets• Investment in New Offices• Mergers & Acquisitions

Profitability

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• Grow within a Market Sector

• Grow New Markets (Entertainment)

• Grow New Services (ID8)• Grow New Offices

(Chicago)

Opportunities to Grow

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OOPP RR RRGG AA MM SS

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Bridge Between Academia and the “Real World”

Scholarship in Honor of Frank Taliaferro, administered by AIA

RTKL Summer FellowshipTraveling StipendWork for the SummerOpen to Nine Institutions

Intern Development Program

~

• For Full-Time Employees• In-House Grant for Design-

Related Travel• Two Weeks Leave Plus

Stipend• Share Experience in

Publishable Document

Kagan Design Fellowship

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Teachers :• In-House Experts• Outside Speakers

Tracks :• Technical• Management• Marketing• Personal

RTKL University

~

• Medical / Dental / Optical• Life Insurance• Long-term Disability Insurance• 401K Plan• Pension Plan• Tuition Reimbursement• Professional Society

Reimbursement

The Regular Stuff

~

TTFF UU RRUU EE

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““Although the architect’s education is Although the architect’s education is primarily focused on design, primarily focused on design,

in practice the architect isin practice the architect isvariably a designer, business person, variably a designer, business person,

market analyst, psychologist, contractor, market analyst, psychologist, contractor, politician, and arbitrator.”politician, and arbitrator.”

Dana CuffDana Cuff

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Students need exposureto the business side of architecture

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Money Smarts

When students or young architects ask my advice on their professional development, I tell them the single most important thing they can do is to read

Business Publications.

~

Scientific Literacy

The architects’ lack of knowledge in science- particularly in the engineering and environmental area- is forcing usto abdicate to specialists or to design without sufficient

thought to the natural forces that shape a project.

~

mm

Language Deficiency

If we can’t express ourselves - if we can’t write meeting notes explaining our design intent, if we can’t make a forceful public

presentation- we are losing an opportunity to be viewed as experts.

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Aside from being very marketable commodities, these individuals will have

the flexibility and the knowledgeto respond to the challenges of working overseas,

to changes in economic and social conditions, and to shifts of focus between building types.

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We must educate Renaissance men and women who are capable of taking a leadership role

in the design and construction industry, as well as in society at large.

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If we do that, the architectural profession

will once again return to its position of pre-eminence.

If we do that, the profession will have leaders,individuals who

can go beyond their narrow frame of reference to make real contributions

to society at large.

~~