2010 mHealth Summit Debrief
Marketing of High-Technology Products and Innovations Chapter 3: Relationship Marketing: Partnerships and Alliances.
Jakki Mohr; Robert Spekman -- Characteristics of Partnership Success- Partnership Attributes, Communication Behavior, And Conflict Res
Strategic Management Journal Volume 15 Issue 2 1994 [Doi 10.1002_smj.4250150205]
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