Brand Elements L-3
chp==4.ppt
Session 4
building brand equity
Branding101
Chapter 4 choosing brand elements to build brand equity
COURSE SUMMARY Zeenat Jabbar. LECTURE 1: BRANDS & BRAND MANAGEMENT What is a brand? Brands vs. Products Five Levels of Product Importance of Brands to.
LECTURE 2: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Zeenat Jabbar 2.1.
