Successful Marketing Strategies Part 1 Economic Empowerment Fellows October 2014.
Session 1. Changes in Marketing OLD MARKETING OLD MARKETING –Transaction oriented –Market share oriented –All customers are equal –Marketers sell –4P.
Sultan Ahmed 1 Topic 04. Sultan Ahmed 2 You would be able to answer the followings after reading the chapter: 1.Definitions: perceived value, satisfaction,
MBA 671 Dr. S. Borna. Objectives ä Define value & satisfaction - understand how to deliver them ä The nature of high-performance businesses ä How to attract.
Strategic element of Marketing Mix Indication of value or worth of something Without, transactions could not take place.
Creating Competitive Advantage Chapter 18. 18- 1 Objectives Learn Major Goals of Marketing Learn how to understand competitors as well as customers via.
Chapter 11 Building Customer Loyalty through Quality 1.
Lambros ERA Relocation Guide
Week 4 2011
Tyler_Am_Class_SecA_012011
GD And Jan 11
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