Chapter 20 Consumer Choice. Copyright © 2008 Pearson Addison Wesley. All rights reserved. 20-2 Introduction There have been shifts in air travel away.
Chapter 21: Consumer Choice ECON 152 – PRINCIPLES OF MICROECONOMICS Materials include content from Pearson Addison-Wesley which has been modified by the.
Chapter 20 – Consumer Choice
2 Utility
Chapter 20 Consumer Choice 2 Utility Theory Utility The want-satisfying power of a good or service Basically, it’s another word for satisfaction Purely.