Lecture 8 Consumption and Consumer Society. Consumer behavior: The marketing view Why do consumers want what they want? Why do they buy what they buy?
Schedule of Classes September, 3 September, 10 September, 17 – in-class#1 September, 19 – in-class#2 September, 24 – in-class#3 (open books) September,
Introduction to Prospect Theory Psychology 466: Judgment & Decision Making Instructor: John Miyamoto 11/17/2015: Lecture 08-2 Note: This Powerpoint presentation.