+ Lecture 4: Price Discrimination AEM 4160: Strategic Pricing Prof. Jura Liaukonyte 1.
Pricing Strategies. Some pricing strategies that we will explore: 1.Price discrimination – 1 st, 2 nd, & 3 rd degree 2.Two-part Tariff pricing 3.Bundling.
Economics 103 Lecture # 15 Price Searching Continued.
ECON 100 Tutorial: Week 8 [email protected] office hours: 3:45PM to 4:45PM tuesday LUMS C85.
Pricing strategies1
Ch25
Price discrimination
Activating a Community of Brand Evangelists
Pricing A firm has control over the prices only if it has some market power. Pricing decisions are simple in the perfectly competitive markets: just sell.
Price Discrimination The practice of charging unequal prices or fees to different buyers (or classes of buyers) is called price discrimination.
Pricing Examples. Bundling In marketing, product bundling offers several products for sale as one combined product. This is common in the software business.
Chapter 6 Legal and Ethical Behavior. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly.
