Why Go International? 1. Exploiting market potential and growth 2. Gaining scale and scope returns at home 3. Learning from a leading market 4. Pressuring.
YIPS-GLOBALIZATION-DRIVERS
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Chapter 8Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 8 Global Marketing Strategies.
Strategy International Marketing Strategy International Marketing Management Anna Zarkada.
