“SMOKING MONEY” The advertising cost mainly directed toward teenagers to start using/becoming addicted to tobacco in America.
TACKLING TOBACCO DEATHS THE NURSES’ ROLE IN TOBACCO CONTROL AND SMOKING CESSATION JENNIFER PERCIVAL RCN TOBACCO POLICY ADVISOR.
JENNIFER PERCIVAL NURSE, MIDWIFE, HEALTH VISITOR HELPING PEOPLE TO STOP SMOKING.
STRATEGIES FOR TOBACCO ADVERTISING. The Cool Factor By associating celebrities and “ideal” people with fun, excitement and attitude, tobacco advertisers.
JENNIFER PERCIVAL NURSE, MIDWIFE, HEALTH VISITOR
Strategies for Tobacco Advertising