BrightOn Travel - "Personalisation: Using social to sell more" by Bruce Martin
Stop Ignoring Your Best Leads: Why The Phone Matters To Marketers
DMG Unlocking your digital potential
Transforming Global Technical Communications for the Digital Era
Measuring the Value of Custom Content
Seven Contexts for Service System Design Robert J. Glushko University of California, Berkeley.
Strategic service design workshop
B2B Marketing in the Age of the Always Addressable Customer
Social value benchmark
The Key to Content Marketing Success: Focus on Customer Experience by Shelly Kramer #bmakc
Research part 1 context & market study