Kotler mm 14e_18_ippt
4.04 Understand promotional channels used to communicate with targeted audiences.
18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.
APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
MARKETING MANAGEMENT 12 th edition KotlerKeller 18 Managing Mass Communications.
PROMOTION JOE CHOU. WHAT IS PROMOTION? Promotion is communicating a product or service to consumers. Promotion is an element in the marketing mix. Communication.
Fan Zhangz. PROMOTION IS ONE OF THE MARKET MIX ELEMENTS. A PROMOTIONAL MIX SPECIFIES HOW MUCH ATTENTION TO PAY TO EACH OF THE FIVE SUBCATEGORIES, AND.
Sharon Wu. It equals marketing communication. It involves communication about the product the product or service. Promotion is an element in the marketing.
-It equals marketing communication. -It involves communication about the product the product or service. -Promotion is an element in the marketing mix.
Promotion
