Promotion, Advertising, and Sales Promotion Strategies Pertemuan 21 Buku 1 Hal: 372-393 Matakuliah: J0504 - Strategi Pemasaran Tahun: 2009.
IMC Planning MKT 3850 Dr. Don Roy. IMC Planning Process 1.Situation Analysis 2. Market Analysis 3. Plan Objectives 4. IMC Strategies 5. Implementation.
Chapter 7 Branding Branding is a name, word, or words, symbol, or design that identifies an organization and its products. A brand name can also be a “trade.