Integrated Marketing Communications
Marketing Communications and Personal Selling
MARKETING COMMUNICATION
ch14
Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing Communications Professor Close.
1 PROMOTION Written by: Krystin Glover Georgia CTAE Resource Network 2010.
Chapter 14Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
MGT2306-MARKETING-MANAGEMENT LESSON 9
1Chap. 14 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Integrated Marketing Communications Prepared by Deborah Baker Texas Christian.
Marketing 14 Integrated Marketing Communication. 14.1 Integrated Marketing Communications -- 14 n Goal of promotion n Promo mix n Objectives and budgets.
