5 Uncoordinated Supply Chain (1)
Chapter 11 Advertising and Promotion. Learning Objectives Name the five basic components of the retailer’s promotional mix and discuss their relationship.
Product Recalls & Traceability. A product recall can damage a brand and jeopardise future investment in a company. It can take hundreds of man-hours to.
Standards and Standardization of the “Product Knowledge Chain” Issues and Perspectives Raymond BETZ Independent Consultant.
