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Why Databases Fail Nine deadly mistakes that will ruin your chances for success. Houston Direct Marketing Association Thursday, October 14, 2004 Arthur.
LTV and RFM for Non Profits DMA Non Profit Forum Friday February 4 2005 10:30 - 11:45 The Capitol Hilton Washington, DC Arthur Middleton Hughes Vice President.
Building Bridges Reach your customers and keep them coming back Keynote Address to the UCEA Arthur Middleton Hughes Hyatt Fisherman’s Wharf San Francisco.
Customer Loyalty How you can foster it and profit from it Keynote San Francisco DMA March 16, 2006 5:30 PM Arthur Middleton Hughes VP Solutions Architect.
Page - 1 Using Lifetime Value to Determine Your Marketing Strategy Arthur Middleton Hughes, VP Strategic Planning msdbm DMA 84 th Annual.
Marketing Strategies, Customer Loyalty & The Web Arthur Middleton Hughes VP Strategic Planning M\S Database Marketing National Center for.
Using Lifetime Value to Determine Your Marketing Strategy Arthur Middleton Hughes Vice President / Solutions Architect KnowledgeBase Marketing, Inc. ACC.
October 9, 2003 Database Marketing: A New Beginning Houston DMA Arthur Middleton Hughes Director, Database Marketing Strategy Doubleclick Data Management.
Letting Them Come Behind the Counter Arthur Middleton Hughes VP Strategic Planning M\S Database Marketing DMA 83 rd Annual Conference New.
What Works (and what doesn’t work) in Database Marketing Arthur Middleton Hughes Vice President for Business Development CSC Advanced Database Solutions.
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