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Random Questions What is brand personification? What are the examples? What is perception? In marketing, perception is more important than the reality.
Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc.
Theories of Propaganda Baran & Davis (2003) Chapter 4 Severin & Tankard (1997) Chapter 6 Griffin (2000) Chapter 23.
Chapter 7 Consumer Learning. Marketers must teach consumers: where to buy how to use how to maintain how to dispose of products Importance of.