©2003 South-Western Chapter 15 Version 3e1 chapter Internet Marketing 15 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University.
©2002 South-Western Chapter 15 Version 6e1 chapter Advertising and Public Relations 15.
©2003 South-Western Chapter 6 Version 3e1 chapter Segmenting and Targeting Markets 6 6 Prepared by Deborah Baker Texas Christian University.
©2002 South-Western Chapter 13 Version 6e1 chapter Retailing 13 Prepared by Deborah Baker Texas Christian University.
©2002 South-Western Chapter 17 Version 6e1 chapter Pricing Concepts 17 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 16 Version 3e1 chapter Pricing Concepts 16 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 3 Version 3e1 chapter Developing a Global Vision 3 3 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 7 Version 3e1 chapter Decision Support Systems and Marketing Research 7 7 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 10 Version 3e1 chapter Marketing Channels and Supply Chain Management 10 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 9 Version 3e1 Developing and Managing Products Prepared by Deborah Baker Texas Christian University chapter 9 9.