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Chapter 8 modified copy
Channels of distribution
Marketing management
Product, services, and branding strategies
Chapter 7 first hall eln
Chapter 4 product
Product, Services, and Branding Strategy
Product, Service, and Branding Strategies
Product, Services, and Branding Strategy Chapter 8.
Chapter 9 Consumer Decision Making. Snapshot from the Marketplace zOne culprit in our economy’s recent downturn was the subprime mortgage crisis. zView.
2-1 2 Chapter Two Corporate Image and Brand Management.