7 P's of Marketing Mix
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 14 DETERMINING THE BEST PRICE 14-1The Economics of Price Decisions 14-2Developing Pricing Procedures.
MARKETING MARKETING © South-Western Thomson CHAPTER 14 Determining the Best Price 14.1 14.1 The Economics of Price Decisions 14.2 14.2 Developing Pricing.