Services Marketing
Services Marketing Christopher Lovelock
Introducere in Marketingul Serviciilor
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Corporate Communications
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XIME / PGDM-B2B –RS–1302-March-2010 B2B Marketing Managing Services PGDM–B2B–RS–13 Amarnath Krishnaswamy.
Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: A Practical Approach 5/e by Peter Rix Slides prepared by: Joe Rosagrata 9-1 Chapter.
Marketing services
Chapter 1 - introduction to services
