Product and Service Design
Ch18
Products and Services To Accompany Russell and Taylor, Operations Management, 4th Edition, 2003 Prentice-Hall, Inc. All rights reserved.
2 - 1© 2011 Pearson Education, Inc. publishing as Prentice Hall 10 Strategic OM Decisions 1.Goods and service design 2.Quality 3.Process and capacity design.
Product and Service Design. 4-2 Major factors in design strategy – Cost – Quality – Time-to-market – Customer satisfaction – Competitive advantage Product.