Chapter 11 Objectives After reading Chapter 11, you will be able to: Identify the main fixed and dynamic pricing strategies used for selling online.
Price: The Online Value Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Informatio Technology Lecture 13 E-Marketing.
©2006 Prentice Hall11-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 11: Price.
Price: The Online Value E-M ARKETING /7E C HAPTER 10.
Chapter 11 Objectives
E-Marketing 5/E Judy Strauss and Raymond Frost
